Page 19 - Print21 November-December 2022

LIVE – Amplify & Engage
energy, opportunity and focus that digitally printed packaging is providing.
Brown ended by saying he didn’t see his company as a packaging operation, but as a brand builder. He said SMEs were usually focused on the product, but it is often the packaging that sells the product.
Little Bang Brewing Co
Following a short break for tea, the next session kicked off with Ryan Davidson, founder and director
of craft beer outfit Little Bang Brewing Co, keeping the crowd entertained with his company’s story, and how by using the
HP Mosaic software it has been able to produce multiple versions of can design, giving the beers a personality and effectively a salesman in every store. Mosaic feeds into the labels printed for his cans on HP Indigo by Peacock Bros. He said he once had 12,000 differently named beer labels produced in a day.
Davidson outlined how the company turned its weakness – its small size compared with the big brewers – into a strength, by using its personality, always printing in CMYK because they weren’t continually trying to shave costs, and putting thought-provoking labels onto the cans, to cause customers to pause in the aisles and pick up a can.
LITTLE BANG BREWING CO: KEY TAKEOUTS
• Local producers now often
have the opportunity to
put products in supermarkets
• To be small and vulnerable
is a strength, you are nimble
• Use full CMYK colour graphics
for maximum impact
• Digital enables your creativity
to be fully expressed
EPAC: KEY TAKEOUTS
• Control – Digitally printed packaging gives control back to SME brand owners
• Freedom–ItenablesSMEbrandowners to amplify their businesses
• Opportunity – It also lets SME brand owners and entrepreneurs seize opportunities
Opposite page
Intelligent campaign: (l-r) Michael Dossor, Result Group; Ben Testa, MCC; with Andrew Healy, TLC Asia; Adam Rowe, Detpak;
and panel moderator Lindy Hughson, PKN & Print21
Above centre
Behavioural science crucial: keynote speaker Sonia Friedrich
Above
Thought- provoking: Ryan Davidson, Little Bang Brewing Co
Left
Brand building: Jason Brown (left) MD, ePac ANZ; and Brian Nasr, CEO, Healthy Food Crew
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Print21 NOVEMBER/DECEMBER 2022 19