Page 43 - Food&Drink Magazine October 2021

just under half of adults consider ethical and environmental responsibility to be their most important decision-making factor, demonstrating that food safety currently outranks sustainability in consumers’ priority lists.
Fortunately, research shows that lowering the environmental impact of a packaging line can help producers reassure consumers that their products are a safer option. Shoppers perceive sustainably produced products to be ‘fresher and safer’, largely because they offer greater transparency about their ingredients sourcing and processing methods.
By improving traceability along their supply chains and processing lines therefore, brands can tap into two important consumer trends, simultaneously.
Companies can achieve a greaterlevelofoperational
transparency by harnessing the latest smart, integrated controls technology now commonly offered alongside modern packaging equipment. Date code assurance solutions for example, can be employed to check product date codes are always printed correctly, while barcode scanning systems ensure the batch being processed aligns with pre-set production schedules. To minimise the risk of foreign contaminants entering packs, in-line monitoring systems like metal detectors and X-ray equipment, can be used to identify and remove harmful materials before a product is packaged.
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consumer trends, shoppers clearly care about making ethical, informed choices when it comes to food products. This investment in environmentalism is, however, creatinganewchallengefor
manufacturers: overcoming consumer cynicism. With so many brands adding eco- friendly claims to their products, some shoppers are starting to become distrustful of companies’ motivations – questioning whether they are truly working to protect the planet or just paying lip-service for the sake of sales.
continually optimise lines for improved efficiency, advanced equipment like this can help companies allay doubts with concrete, indisputable facts.
Sustainability isn’t just a ‘trend’ – unlike most other factors that influence consumer behaviour, the need to protect the planet will not ‘go out of fashion’. The industry has a
KEEPING PROMISES
Despite competing
The highly accurate performance data provided by the latest processing and packaging technologies is an invaluable tool food producers can use to combat consumer scepticism. With in-depth records on ingredients sourcing, energy usage and product waste,alongwiththeoptionto
responsibility to reduce energy usage and waste, while catering to the nutritional needs of a growing global population.
At tna solutions, we help food manufacturers make their operations more efficient, boost performance and keep lines resilient to whatever challenges thesectormayface. ✷
“ The industry has a responsibility to reduce energy usage and waste, while catering to the nutritional needs of a growing global population.”
ENVIRONMENT MATTERS
An Australian based company brings to market
genuine innovative
packaging technologies
that will positively impact people and our environment.
Naturally decomposing technology for Plastic to be Plastic no more.
No microplastic or toxicity
No disruption to the manufacturing process
No commercial treatment required
Available for rigid, flexible and frozen food packaging Perfected for virgin and/or recycled plastic
Global clients, ample supply
End-user or raw material
A new patented germ repellent technology
that enables food packaging to be safe to share.
Edison award-winning
Water-based and oil-based
Does not affect paper printing quality
No heavy metals
FDA and EU food safe
Strong adhesive
Stops microbes from colonizing on paper
e. sales@paktoearth.com.au • p. +61 2 9170 8899 or visit www.paktoearth.com.au
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