Page 49 - Food&Drink Magazine October 2021

NEW IN STORE
MAXIMUS GOES ULTRA
Sports drink brand Maximus has released Maximus Ultra, Australia’s first hybrid sports drink containing branched chained amino acids for muscle recovery and performance (BCAA’s).
Containing 50 per cent more electrolytes than other Maximus drinks, the Ultra range includes B vitamins B3, B5, B6 and B12 and is available in Berry and Tropical flavours.
Maximus senior brand manager Kate Taylor said the new range adds significant value to the company’s line-up.
“Besides being a market first and a unique product in the sports category, it also remains true to Maximus’ core – to give consumers the extra hydration they need to work, play and everything in-between.
“Like the rest of the players in the team, Maximus Ultra also helps
BACARDI BREEZES INTO RTD MOJITOS
World leading rum producer Bacardi is expanding its portfolio with Bacardi Mojito in a ready-to-drink (RTD) format. The Caribbean zesty lime, mint and sparkling water flavoured drink has been crafted using Bacardi’s iconic Carta Blanca Superior White Rum and natural cane sugar, with 114 calories per serve.
The 4.8 per cent ABV Mojito joins the spirit based RTD market, which experienced a 132 per cent growth surge last year. Bacardi-Martini Australia brand ambassador Loy Catada said they are excited to launch the history rich mojito
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hard working Aussies to replenish, recover and refuel to push themselves to the limits, time and time again,” said Taylor.
Taylor added that Maximus’ strong NDP has added significant value to the sports category.
The Ultra range is available at most major supermarkets, petrol station and convenience store outlets.
into the Australian market.
“Bacardi has been synonymous with classic Caribbean
cocktails since 1862, and our latest launch gives consumers the ease of a high-quality cocktail made with the natural flavours and real ingredients of mint, lime, and the world’s most awarded rum in a convenient format,” said Catada.
Bacardi Mojito is available in liquor outlets for RRP $24.99 per four pack.
A GREEN AND GOLDEN MIX
In a collaboration to take your cake baking to the next level, Green’s and Streets Golden Gaytime have joined forces and released four new biscuit crumbed products.
Incorporating Green’s simple baking recipes and the crunch of the Gaytime crumb, the team has produced
GONE TO THE DOGS
Chobani Australia has unveiled its first foray into pet food with a
Green’s Golden Gaytime Crumb Cake, Brownie, Brookie and Mousse.
All four products use the distinctive toffee, vanilla and biscuit crumbs that define the Golden Gaytime and are provided with all the ingredients in one box.
Green’s head of marketing and innovation Peta Allsopp said the new range brings a treat regardless of what sweet type you are.
“We know that Australians love to bake and treat themselves with iconic nostalgic flavours, so we thought why not combine the two and create the ultimate Green’s Golden Gaytime cake range – proving you actually can have your cake and eat it too,” said Allsopp.
The Green’s Golden Gaytime cake varieties are available in Coles nationally for RRP $6.00 each.
www.foodanddrinkbusiness.com.au | October 2021 | Food&Drink business | 49
lactose-free and digestion-boosting yoghurt for dogs, Daily Dollop. The plain, low-fat and lactose-free yoghurt is made with skim milk, lactase and live cultures so it is gentle on doggie tummies.
Chobani Australia general manager Growth Olivia Dickinson: “We always strive for our products to be delicious, nutritious, natural and accessible and we’re so excited to now extend our range to include dogs! There are only three ingredients in Daily Dollop yet it’s filled with an abundance of protein and calcium to help keep dogs healthy.”
Being high in protein and calcium helps strengthen the bones and teeth of our four-legged friends and can be slowly introduced to dogs’ daily food, allowing them to become accustomed to the taste.
The pet food production industry is now worth $2.6 billion a year in Australia. With around 40 per cent of households in Australia having at least one dog, many canines are considered an integral part of the family.
Daily Dollop is available early September and exclusively sold in the chilled pet food section at Woolworths.
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