Page 12 - Food & Drink magazine June 2021

PIDA 2021
LEFT & BELOW: Oasis Spice Pack designed by qDesign Enterprises scored a Bronze and two Gold PIDA Awards.
BOTTOM: Cyclpac's Melbourne Coffee bag took out Gold in the Recycle sub-category.
For Recycled Content,
the Gold Award winner was SqueezePak squeezy Sauce Bottle by Wellman Packaging.
The SqueezePak squeezy sauce bottle with 100 per
cent food grade recycled PE
is believed to be a first-of-its- kind in the region and is part of Wellman Packaging’s over- arching strategy to become ‘better than carbon neutral’ and convert all feedstocks to 100 per cent recycled or renewable content by 2025.
Receiving the award, managing director of Wellman Packaging, Craig Wellman, said: “It’s been about 18 months to two years’ worth of work with our team and with our brand owners to bring this one to a head. It has been a great growing process and the key thing here is that sustainability
is no longer a nice to have, it is a baseline, and we are all doing such a wonderful job in embracing it.”
The Sustainable Packaging Design of the Year Gold Award winner for Closed Loop is Oasis Spice Shaker (Oasis & qDesign Enterprises). This pack also won the Gold in the Marketing Design of the Year category, and Bronze in the Food Packaging Design of the Year Category.
MONOSTRUCTURE MATERIAL FOR CYCLPAC’S MELBOURNE COFFEE PACKAGING.
Apart from the style and brand cues mirrored across both structures and formats, the one key link is the newly created circular economy brandmark of ‘Oasis Loop’. Initially envisaged as a return to store deposit scheme, this needed to pivot during the Covid pandemic, due to the negative impact on returnable packaging due to consumer panic over hygiene and secondary use packaging.
This brand mark has been used in store as the key vehicle to educate Oasis’ customer
base of the system the retailer promotes at checkout, by encouraging refilling of the shaker containers with the large format bags.
Receiving the award, director of qDesign Enterprises, Michael Grima, said: “I remember talking about refill models 10-15 years ago and getting sniggers and chuckles about it, but today it is really the norm. On the materials science side we are still keen to switch to 100 per cent food grade PCR-PP which we investigated in 2019 and just need further scale to make it reality.”
In the ‘Recycle’ sub category, the Sustainable Packaging Design oftheYearGoldAwardwinneris Melbourne Coffee (Cyclpac).
The Melbourne Coffee concept evolved from a desire to challenge the space of flexible packaging and create a mono structure material for coffee. The innovative solution is a
recyclable, sustainable solution for coffee that also offers barrier to oxygen and vapour.
Cyclpac has developed a packaging solution that could change traditional approaches in the coffee industry for good, replacing ‘mixed’ laminate packaging materials.
The packaging is 90 per
cent LDPE, has a technical barrier to gas and vapour, a mono-structure lamination, BOPE, seven-layer high barrier coextrusion with EVOH, and can be reverse or surface printed. Developing the sealant layer to hold the release valve internally was essential to the development and required some variant testing. When producing a 90 per cent PE monostructure, the resistance to heat offered by the BOPE was critical to product performance and success.
The packaging is entirely recyclable under both the Australasian Recycling Label (ARL) program and the UK- based OPRL scheme.
Receiving the award, managing director of Cyclpac, Edward Whitehead, thanked the AIP and PIDA for recognising the company for all the sustainability work and recycling schemes it hasimplemented. ✷
For winners of the PIDA Save Food Packaging design category, see page 32-33 in this issue. And for the full list of all 2021 PIDA winners, across 11 categories, visit packagingnews.com.au
LDPE
90%
12 | Food&Drink business | June 2021 | www.foodanddrinkbusiness.com.au