Page 61 - Food & Drink magazine June 2021

FOODPRO IN-DEPTH
means Labelmakers’ customers will be able to start to redirect their spent liner in the near term, and well in advance of the deadline for meeting the 2025 National Packaging Target deadlines,” Richardson adds.
For technology innovator RecuLiner, the partnership with Labelmakers in the region is a positive step. The company says, “We are excited that our technology can help Labelmakers achieve its sustainability targets and trust that this intitiative will be an
FAR LEFT: Enviroflex CEO Felicia Richardson and Labelmakers group sustainability manager, Damian Smyth.
LEFT: The RecuLiner technology allows the conversion of glassine liner into insulation products.
example of excellence for the global label industry.”
The Environment & Sustainability Committee at Labelmakers Group is charting the course for a greener future and the business is well and truly on the journey. In 2018, Labelmakers appointed a dedicated group sustainability manager, Damian Smyth, to lead the group’s sustainability agenda and the company says this announcement is one of many it will be making over the next few months. ✷
✷ INNOVATION FIRST LEADING THE WAY IN LABELS
With a broad range spanning shrink sleeves, pressure sensitive labels, linerless wraps, rewind, pouches and folding cartons, leaflets and blister foil, Labelmakers is the go-to, one-stop-shop packaging printer to take food and beverage manufacturers on the brand journey. Labelmakers houses a full suite of printing technologies including short-run digital, to support small and emerging brands or limited-edition promotions, right through to higher volume flexo and offset technology, offering high-end embellishment techniques.
Labelmakers Innovation Centre based in Northmead, NSW is a creative space where designers, brand managers and marketing teams can come together to explore new pack formats and designs.
For teams working on new label designs and pack formats, prototypes can be completed in situ during the creative session. The virtual supermarket with shelving and open fridge displays means prototypes can be positioned directly on-shelf within the brand owner’s market category. This allows instant visual feedback. Labelmakers says bringing cross-functional customer teams together ensures all brand objectives and broader KPIs can be achieved, collaboratively.
Visit stand K24 to see Labelmakers’ suite of solutions.
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www.foodanddrinkbusiness.com.au | June 2021 | Food&Drink business | 61
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