Page 50 - AdNews Magazine Jan-Feb 2021

Creative Review
QANTAS — AUSTRALIAN GIRLS AND GONDWANA NATIONAL CHOIRS SING ‘I STILL CALL AUSTRALIA HOME’
Creative Agency: The Monkeys
PC: I think at this point in the COVID-19 pandemic, we hadn’t seen quite so many UGC ads yet so I’ll look past that for a second. Coordinating kids from all over the country to perform a bespoke rendition of a rousing Aussie anthem, and finding a way to
make their footage feel cohesive is no easy feat. This is definitely a good quality version of what ended up becoming a very common ad in 2020.
GP: Your industry and entire revenue stream come to a
grinding halt. Do you freak out and slash your marketing budget? Or do you see the opportunity to tattoo your brand on the hearts of the nation? The only downfall is this execution blends in with all the ‘Zoomvertising’ that came out in 2020.
DO: In a year to forget for
the aviation industry, Qantas moved with the times and called the choir on a giant Zoom. Miraculously, no-one was on mute. Even more miraculously, there were no kids screaming in the background. Oh, wait...
PC: Without the context of the old genie ad, this is a bit random for me. But I like the casting
of the modern day genie, and the dog as the hero of the spot. That’s all I’ve got on this one.
GP: I hate to say it, but Boris Johnson gazumped this campaign when he used Tim Tams to explain post-Brexit trade between Australia and the UK.
DO: The biscuit that built the nation. Good to see them eschewing collabs with fancy gelato makers and celebrity chefs and concentrating
on what really matters: supernatural hallucinations. It’s tricky to modernise a heritage asset such as the Tim Tam genie, but you can understand the temptation to give it a go.
CAMPBELL ARNOTT’S — TIMTAM 3 WISHES
Creative Agency:
Publicis Groupe’s The Neighbourhood