Page 26 - AdNews Magazine Nov-Dec 2020

FUTURE NOW
43%
PRESENTED BY
|
43%
of surveyed Australian
One important topic of conversa- tion from the panelists was how busi- nesses will operate going forward.
As my fellow panelist Jenny Child summarised: “The quarter is the new year. Businesses that are reacting with the agility that’s required to survive in this time are adjusting quickest”.
The shock of the pandemic will not be forgotten, and businesses that heed the lessons of agility, and explore testing and learning will be future-proofing themselves for other unforeseeable bumps in the road.
Technology and a sudden mass consumer education is levelling the playing field in business. Companies that find ways to be really useful and create seamless experiences will thrive. But with
50%
consumers who say they
OF SURVEYED
hopefully serve as inspiration to
people and businesses navigating
used a messaging service
AUSTRALIAN
CONSUMERS WHO
the uncertain waters we find our-
to contact a business for any reason
SAY THEY USED
A MESSAGING SERVICE TO CONTACT A BUSINESS FOR ANY REASON IN THE PAST FOUR WEEKS, DID SO FOR THE FIRST TIME.***
selves in this year.
in the past four weeks, did so for the
Facebook’s Industry Head for Disruptors, outlined how mat- tress retailer Koala saw a need and adapted its range to offer a work from home desk - some- thing they clearly weren't even thinking about just weeks before.
Canva’s General Manager of Enterprise, Tiffany Tai, explained in Episode 5 how the new Canva for Teams functionality was arriv- ing at the perfect time for remote workers, riding a surging wave of consumer uptake of subscription platform services.
All of these examples and many more throughout the series will
Below: Wesley ter Haar, MediaMonks founder & S4 Capital Group executive director
Opposite page: Susan Coghill, Tourism Australia CMO

“I think digital when done well, there is something magical to it. It’s joyous and celebratory, because there is this tactile and interactive component to it. It brings people together,”
Wesley ter Haar, Founder, MediaMonks
OF PEOPLE IN AUSTRALIA WHO USED
Of people in Australia who used
SUBSCRIPTION SERVICES IN AUGUST,
subscription services in August,
50% reported they used them for

EPISODE 4: CAN YOU TAKE AN OFFLINE EXPERIENCE ONLINE?
MediaMonks founder Wesley ter Haar drops in from his Amsterdam headquarters to explain why 2020 has been “the year that transformed digital transformation”.
Wesley is joined by Anojan Abel, Facebook’s Head of Platform Partnerships, who explores why banks have had to move quickly to online solutions and stepping up their tech roadmaps in 2020.
The pair also take a deep dive into what’s moved forward with digital experience in the last six months for financial services businesses; why using tools like Messenger can be a fast and game-changing conduit to reach customers; and the importance of bringing joy and serendipity back to the digital experience.
REPORTED THEY USED THEM FOR THE FIRST TIME.^
“The gold standard for excellence is high value customer retention. And almost nobody does this at scale. Many companies have theoretical, ‘hand wavy’ concepts around loyalty, but very few have a concrete mathematical approach to executing lifetime value,”
Jason Juma-Ross, Director of Tech Industry Strategy at Facebook
EPISODE 5: WHAT MAKES A GREAT SUBSCRIPTION BUSINESS?
Some of the biggest businesses in the world today are being built by creating products and services their customers are happy to pay a monthly fee for.
In this episode US-based Sara Kimel, Media and Marketing Strategist, Entertainment at Facebook is joined by Tiffany Tai, General Manager of Enterprise at Canva, and Jason Juma-Ross, Director of Tech Industry Strategy at Facebook, to look into whether these attractive recurring revenues can become a reality for more industries.