Page 27 - AdNews Magazine Nov-Dec 2020

in partnership with
27
30%
Sources
*McKinsey & Company COVID-19 Australia Consumer Pulse Survey September 4 - 7, 2020.
**https://iabaustralia.com.au/ event/e-commerce/
***Industry Micro-Shifts Monthly Tracker by Kantar Profiles (FB commissioned online survey of general population respondents ages 18+ (N=6014 cross 3 waves fielded 5/28/20-8/15/20, AU) 2) Among those who have done so in the past four weeks at the time of the study fielding period.
^Industry Micro-Shifts Monthly Tracker by Kantar Profiles (Facebook commissioned online survey of 2,004 online general population respondents per wave, ages 18+, AUS, Wave 3, July 28 – August 15 2020. People who engaged in a behavior in the past four weeks).
^^Industry Micro-Shifts Monthly Tracker by Kantar Profiles (Facebook commissioned online survey of 2,000 online general population respondents per wave, ages 18+, AUS, Wave 4 August 28 to September 16 2020).
^^^Kantar Homelife Pulse Survey (Facebook-commissioned online survey of 1000 respondents, ages 18-65, Australia, September 26 - October 7 2020).
NEARLY ONE IN THREE
Nearly one in three (30%) of Australians surveyed say they have
oOFrdAeUrSeTdRApLrIAoNdSuScUtRsVoEnYEliDneSAtYhTaHtEtYhHeAyVE ORDERED PRODUCTS ONLINE THAT THEY
would have normally purchased
WOULD HAVE NORMALLY PURCHASED IN A STORE BETWEEN AUGUST AND SEPTEMBER.^^
in a store between August and September
EPISODE 6: HOW DO YOU SELL A DREAM?
In March the CMOs of Tourism Australia and Tourism New Zealand were forced to completely change their focus
with borders shut to international travellers by the pandemic. They were tasked with keeping a vital industry alive by pivoting their strategies, but also to maintain the brands in global markets.
In this episode
Tourism Australia’s Susan Coghill and Tourism New Zealand’s Brodie Reid
join Facebook’s Head of Travel, Paul Nahoun, to discuss what they’ve learnt through the challenges of 2020, and what they are expecting to see into 2021 and beyond.
Brands that are able to do that - which we're attempting to do - are the ones that are best equipped to ride out the pandemic.”
And that’s really what Future Now is all about: making sense of our changed circumstances, adapting in line with behavioural changes in society, and remember- ing that some truths in our world remain universal.
You can explore the Future Now hub by visiting adnews.com. au/futurenow
VICTORIANS REMAIN MORE CAUTIOUS THAN ALL OTHER STATES IN AUSTRALIA
Victorians remain more cautious
WHEN IT COMES TO LEVELS OF COMFORT
than all other states in Australia
29%
TRAVELLING ONCE RESTRICTIONS ARE LIFTED, WITH ONLY
when it comes to levels of comfort travelling once restrictions are lifted,
that technological change comes an even greater emphasis on creativity and brand purpose as means of dif- ferentiation and building loyalty.
Facebook’s US-based head of international marketing Fatima Saliu summed this notion up beau- tifully in Episode 2 when she said that it’s key to offer products with utility, but also to inject meaning and have a genuine conversation with your consumers.
“When we think about brands that stand the test of time,” Saliu says, “they’re the ones that forge meaningful, emotional connec- tions, and engage with purpose.
with only 29% of surveyed people feOeFlinSgUcRoVmEfYoErDtaPbEleOtPraLvEeFllEinEgLING
COMFORTABLE TRAVELLING
intrastate, against the national INTRASTATE, AGAINST THE NATIONAL
averageAoVfE4R4A%GE OF 44%.^^^
EPISODE 7: WHAT’S IN STORE FOR RETAIL?
The retail sector has undergone a revolution in 2020, with ten-year digital roadmaps fast tracked to fit into a matter of weeks as bricks and mortar stores sought to connect with their customers.
In the final episode of Future Now, Kate Box, Head of Retail at Facebook is joined by Paul Zahra, CEO of the Australian Retailers Association to look at the evolution of the sector in 2020, how ecommerce and bricks and mortar stores will work together into the future and how brands should plan for success into 2021.