Page 29 - AdNews Magazine Nov-Dec 2020
P. 29

                 Investigation
  Bastion Collective
Fast decisions
for long-term gains
AdNews talks to marketers and agencies about plans for 2021 and how some are emerging from the COVID-19 crisis in a stronger position.
Don’t let a good crisis go to waste.
Jack Watts, CEO of Bastion Collective, the largest Australian independent agency network, had done a lot of work on the Formula 1 Australian Grand Prix up to March this year.
“We were doing a major Ferrari activation and a Robbie Williams concert there that I've personally worked on for a couple of years,” he says.
“I went into a meeting at 7.30am on the Friday (March 13) with a big day planned. I came out of that at 8.35am and the world had changed.”
The COVID-19 crisis had arrived. The grand prix was called off, and the fallout for the rest of the economy came quickly.
Bastion has a strong collection of major accounts including Microsoft, KIA, AMP, Customer Service NSW, Deakin University, L'Oreal and Australia Post.
“I was on the phone all day to our biggest clients, trying to ascertain how their businesses are, how we could help,” says Watts.
 WORDS BY
 CHRIS PASH
His wife and daughter were meant to come from
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