Page 43 - AdNews Magazine Nov-Dec 2020

Feature
AdNews Agency
of the Year Winners
The best of the best, with OMD Australia as Agency of the Year, announced at a live streamed ceremony.
WORDS BY
MARIAM CHEIK-HUSSEIN, PAIGE MURPHY, CHRIS PASH
Here are all the winners from the AdNews Agency of the Year Awards.
AdNews is delighted to partner with Google, PubMatic, Outdoor Media Association, SpotX, NOVA Entertainment, IVE and Adstream. AdNews would also like to thank Andrew Sherman, founder and CEO of The Transition Coach, for offering the winner of the Emerging Leader award an Executive Coaching program of eight coaching sessions.
AdNews Agency of the Year 2019
Winner
OMD Australia was named AdNews Agency of the Year for 2019 and took out a string of other awards, including Media Agency of the Year presented by PubMatic and Media Campaign of the Year.
The top accolade was accepted by Aimee Buchanan, CEO of OMD Australia.
“I am so proud of the agency,” she told a live streamed ceremony.
“I walk in there every day and I feel incredibly proud to lead such a team and work with, I would
argue, some of the best planners in the country.
“To all OMDers out there, you guys bloody rock.”
The judges said: “OMD demonstrated measurable growth off a high base without compromising
on people and culture — or their existing client relationships. They represent the whole package for media agency of the year.”
In the Media Campaign of the Year, OMD won with McDonald’s Australia’s Macca’s Monopoly — Playing to WIN!
The judges: “This entry demonstrated a deep understanding of the audience. It not only understood the issue but translated it into messaging opportunities and actionable media execution, which took this campaign to the next level! The results speak for themselves. Extraordinary!”
OMD also won Best Use of Data in Planning with McDonald’s Australia’s Macca’s Monopoly — Playing to WIN!
The judges felt this entry displayed an excellence in data and a tech solution, which drove tangible results.
They said: “Being able to reinvigorate a long established game with clever geotargeting and wide use of media.”
In 2019, OMD worked on thousands of campaigns across Australia.
Among them, #bloodnormal resulted in Libra being the most talked about femcare brand in Australia within the first two days of the campaign, which included a television integration with Neighbours and a conversation with Gen Z through Pedestrian.
OMD also does a lot for charity through its platform, OMDonate. This has been used to support The Sony Foundation which was established to help youth by tackling homelessness, disability and severe illness.