Page 45 - AdNews Magazine Nov-Dec 2020
P. 45

                 Feature
Finalists:
Media Agency of the Year: HYLAND, Initiative Australia, PHD. Media Campaign of the Year: Let’s (CHE Proximity/Latitude Financial Services); The Earnbassadors (CHE Proximity/Velocity Frequent Flyer); Give it Another Go (Zenith Media/ALDI).
Best Use of Data in Media Planning: Removing the Pain from Parking (HYLAND/Sydney Airport); The Perfect Candidate (Isobar Australia/The Australian Futures Project); Live a lot with a little help from Google (PHD Media/R/GA/Google).
Creative Agency of the Year
Winner: The Monkeys, part of Accenture Interactive
The Monkeys, part of Accenture Interactive, was named Creative Agency of the Year for a string of high-profile campaigns in 2019.
The agency was up against a strong field of Finalists: CHE Proximity, DDB Sydney, M&C Saatchi and Special Group Australia.
“I wasn’t expecting that at all,” said Mark Green, CEO of The Monkeys, at the live streamed AdNews Agency of the Year event.
“There were other years where we were in with a better shot than this year, but I will take it.
“Thanks to all the competitors. It’s been a pretty strong year and
Top left: OMD’s work for McDonald’s Australia’s Macca’s Monopoly — Playing to WIN!; Top right: The Monkeys’ work for BCF and CGU Insurance.
I think some of the agencies that have done great work are here today. Well done.”
Among the work from The Monkeys:
MLA “New-Australia-land”
Lamb has always been about uniting Australians around what makes our country the greatest, but in recent times we seem to have lost our way. Whereas our Kiwi neighbours, under the lead- ership of Jacinda Ardern, are
progressing nicely. True to tradition, we always claim the best of New Zealand, but this time, with the help of a little lamb chop, we wanted to go one step further to claim the entire nation to form “New Australia-land”.
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