Page 65 - AdNews Magazine Nov-Dec 2020

THE TV AUDIENCE PUZZLE • SPORTING ENDORSEMENTS • INSIDE FACEBOOK • AGENCY SWEET SPOT
whiteGREY’s TINTIN • MICHAEL MILLER AT NEWS • PREMIUM CONTENT ON SOCIAL MEDIA
Thinking. Insights. Ideas.
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April 2020
NICK KEENAN • INSIDE PINTEREST’S AUSTRALIAN OFFICE • RADIO IN A CRISIS • WARREN BAGLIN
ADJUSTING TO WFH • AN ADMAN’S SECRET MUSIC LIFE • ADSTREAM’S HEAD OF GOODFEELINGS
In a year marked with many bumps along the way, it has been clear that these hurdles have not been a hindrance to creativity. From a pig in lipstick to the renaissance of the QR code, the creatives we called on have continued to deliver absolute gold with their 2020 AdNews covers. Despite all the challenges the year has brought, each agency (and solo creative) we briefed brought to life stellar covers.
Agencies including DAYLIGHT Agency, whiteGREY, M&C Saatchi, VCCP and BMF, alongside freelance creative Adrian Elton and the team behind diversity initiative Changing the Face were given briefs to tackle topics ranging from digital attribution and sports rights to the rise of gaming and life in the COVID-19 pandemic. All resulted in brilliant covers and demonstrated creativity reigns supreme, even in crisis.
AdNews readers can vote for their favourite cover on AdNews.com.au but in case you missed any, we have the full wrap right here.
Best of luck to all of our creative teams!
January-February
The year began with our investigation into the murky world of digital attribution. Not an easy brief, we called on indie DAYLIGHT Agency to come up with a cover that conveyed what the state of digital attribution
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May–June 2020
looked like. The winning concept was based on an age-old cliche: you can put lipstick on a pig, but it will still be a pig. The result saw a pig grace the cover of AdNews wearing red lipstick and holding the lipstick in between its trotter.
March
Creativity is what the industry is all about and that was the centre of AdNews’ March edition. Unfortunately though, creative teams aren’t as diverse as other departments in the industry. The team behind diversity initiative Changing the Face have set out to change this, starting with gender diversity. The team pulled together a cover with the help of
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Ker-ching!
Advertisers follow the money trail to online gaming and esports platforms.
www.adnews.com.au | November-December2020 65
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PRNews AGENCY MODEL?
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IS PR FLIPPING THE AGENCY MODEL?