Page 66 - AdNews Magazine Nov-Dec 2020

Creative Covers
M&C SAATCHI’S NEW LOCAL CHIEF • A GARAGE WITH AN ART DIRECTOR • BOGGED DOWN IN LOCKDOWN
ONE EYE ON THE ZOOM IMAGE • TBWA’S FURNANCIAL BOSS • PROGRAMMATIC’S TEENAGE YEARS
www.adnews.com.au | November-December2020 66
Thinking. Insights. Ideas.
adnews.com.au
Passions On Pause
How sport will bounce back post COVID-19.
THE 2020 AGENCY MAP • EMERGING LEADER FINALISTS • IKON’S SIGMUND THE DESTROYER
MEET THE TIKTOK TEAM • HOLIDAYING AT HOME • SOCIAL MEDIA AND THE PANDEMIC
Thinking. Insights. Ideas.
adnews.com.au
AGENCY OF THE YEAR WINNERS • PERSPECTIVES ON 2021 • CELEBRATING AUSTRALIAN MAGAZINES
PANDEMIC PUPPY • THIS YEAR’S EMERGING LEADER • YOUNG GUNS ON THE FUTURE
Thinking. Insights. Ideas.
adnews.com.au
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Microsoft and creative leaders across the country sharing their headshots. The result presents an amalgamated face of Australia’s chief creative officers and executive creative directors: a mid-30s white male.
April
The divide between advertising and public relations has been getting slimmer each year. For the April edition of AdNews, we inves- tigated how the two worlds are increasingly overlapping and what this meant in the broader sense for holding companies and the wider industry. whiteGREY came up with a clever cover which when f lipped upside down turned from AdNews to PrNews and the headline “Is PR flipping the agency model?”
May-June
The May-June issue took a deep dive into the lucrative world of esports and gaming. To bring the magazine’s cover to life, AdNews called on the talented Adrian Elton to spin his magic and create a cover in the midst of lockdowns. Elton went back in time and used
a retro game controller as the centrepiece for the cover, but it was no ordinary controller. It also doubled as a cash register to showcase the financial opportunities esports and gaming offer brands.
July-August
Sport rights have been a contentious topic for broadcasters this year as commercial opportunities between various sporting codes and the Olympics were eroded due to the pandemic. AdNews brought on M&C Saatchi, with expertise in the sport and entertainment industry, to create a cover reflecting the issue. At a time when sporting events were close to making a comeback after suspension during lockdowns, the team came up with a cover that showcased a crazed fan trapped in ice which was slowly melting as they eagerly awaited the return of sport.
September-October
Pivot is undoubtedly one of the most used words of the year. With job losses and a shakeup in the way we work, adland has been forced to “pivot”, but just what does that look like? While AdNews investigated this in the September-October edition, we called on VCCP to create a visual representation. What better way than with the "Little Books of Plan B” bookshelf poking fun at the various ways the industry could pivot in the form of children’s books — another typical side hustle or post-adland path for creatives.
November-December
For The Annual, AdNews selected BMF to come up with a cover that sum- marised the year that has been. Not an easy feat considering 2020 will probably be quite the chunky chapter in history books in years to come. The team sought inspiration from one of the most unexpected renaissances to happen this year: the QR code. Compiled with visuals from various moments in the year, the QR code is fully functional and takes readers to AdNews.com.au to read the perspectives of our 2020 Emerging Leaders.
AdNews – Since 1928
July-August 2020
19/6/20
COVID: Writing adland’s next chapter
AdNews – Since 1928
September–October 2020
THIS WAS 2020 If the QR code can make a comeback, anything’s possible for 2021.
AdNews – Since 1928
November-December 2020
4/11/20 4:40 pm