Page 48 - Print21 March-April 2022

KONICA MINOLTA ACCURIOLABEL 230
The Konica Minolta AccurioLabel 230 is a 23 metres a minute digital label press, which has a 2000 metres roll length, non-stop printing capability, 1200dpi quality, and +/- 0.5mm register tolerance.
Ease of use is a key concept, with no makeready, a rip on the press, and an on-press roll slitter for the 330mm wide machine. It is designed to print up to 70,000 metres a month.
The company says the AccurioLabel 230 was positioned to meet the growing trend to short run work, to versioning, to personalisation. It says the dry toner-based printing was suited to food and beverage jobs as it was food compliant.
Most coated and uncoated papers, PP and PET media are able to be printed at the full
23.4 metres a minute speed. It prints continuous quality 1200 x 1200 dpi, with print runs of up to 1000 meters able to be achieved without the need for recalibration. The time taken between jobs has also been eliminated, increasing productivity further. Overprinting allows printing of pre-printed media, for example overprinting of flexo white pre-printed on clear PP labels.
“The AccurioLabel 230 features enhanced productivity, offering an impressive speed
of 23.4 metres per minute; job flexibility; ease of operation; and excellent image quality for short- to mid-volume label applications,” says KM general manager production and industrial Sue Threlfo. “There is a lot of interest in this digital label press.”
Innovation
The benefits of the Konica Minolta AccurioLabel 230 digital label press can be seen in the work it has done for Carlton United Brewers, enabling personalised bottles of the iconic VB beer.
Labeltopia partners with VB for personalised beers
The team that brought to life the Share a Coke individual name campaign, Labeltopia, created a new promotion in time for summer, offering punters the opportunity to order personalised VB bottles, thanks to variable data digital printing.
The personalised labels are printed on a Konica Minolta AccurioLabel 230 digital colour label print system. Personalisation space includes a maximum of 18 characters (letters, numbers and certain punctuation permitted), and is available for the 375ml bottles of VB which come in cases of 24.
Labeltopia, which offers end- to-end solutions for personalised packaging, is providing the e-commerce and fulfilment capabilities for the personalisation campaign, including the printing and finishing. Labeltopia was formerly known as Brewtopia, and is now part of the Labelmakers group.
Jack Colvin, head of e-commerce and fulfilment for Labeltopia, explained the process to Print21, saying, “Once the order is approved, it will come through
our system, where we will then sequentially print out the labels
for each carton, using our Konica Minolta AccurioLabel 230 labelling press.
“We then run each carton through our label application machine onto cleanskin VBs. From there, we put some dividers in, glue the box back up, send it down to have a barcode label printed on it as the leading label, scan it into our system, then
send it off via AusPost to the happy customer.”
Carlton United Brewers which owns VB says the My Victoria
Bitter campaign is giving fans the opportunity to put a personal touch on the label of the iconic Australian stubby.
Labelmakers acquired Labeltopia, previously known as Brewtopia,
in order to extend its value-added services to its brand partners.
The company has in-house capability to co-develop a personalisation campaign for
its brand partners, offering e-commerce platform management, digital label printing, label application, re-packaging, pick and packaging, warehousing, national distribution and customer service management.
Drawing on its e-commerce and fulfilment experience, Labeltopia develops prototypes from artwork file to a labelled product, including packaging required for shipping, across a range of categories such as food and beverage, confectionery, and health and beauty.
“Our market offering is around personalisation on a mass scale, but we also offer full e-commerce store development, and shipping capabilities,” said Colvin.
“We are partnering with a couple of companies at the moment where we are completely developing, designing and executing the e-commerce platforms, and managing that entire process in-house.”
The personalised stubbies are now available for purchase via the Cellarbrations website. 21
Personalised labels: Your name on VB stubbies
48 MARCH/APRIL 2022