Page 64 - Print21 Jan-Feb 2022

People in Print
the OVERflow
TRMC looks to Love Paper campaign
Industry association The Real Media Collective held its AGM with a networking
event, which paid tribute to a quartet of its key supporters who have now stepped back, and set the scene for a major consumer campaign to be launched this year.
The Love Paper campaign to be launched by the association after Christmas will target the digital generation, and aims to get them talking about paper and print. Northwood said, “Love Paper will highlight
the many benefits of print, including to the younger generation. It will be in schools with paper-based activities, and it will bring home the accessibility of print, the experience of engaging with print, and the inclusivity of print to those who are not so digitally comfortable. Print has a great story to tell, Love Paper will tell that story.”
At the AGM – held at Sydney’s Establishment bar, and sponsored by HP and Currie Group – Northwood paid tribute to Katie Ashford and Brendan Shaw, both formerly of Ovato, John Walker formerly with Sappi, and Craig Dunsford from IMPG and Ovato, for their work with the association and its predecessors.
Earlier in the day Matt
Aitken, CEO of IVE, had been re-elected chair of the TRMC Board, with James Hannan, CEO of Ovato as vice-chair, and Rodney Frost, CEO of Lamson Paragon, as treasurer.
Board members at the TRMC AGM: (l-r) James Hannan, Ovato; Kellie Northwood, TRMC; Tony Bertrand, Ball & Doggett; Craig Brown, Sappi; Matt Aitken, IVE; and Rodney Frost, Lamson Paragon
behind him said, “We are actively looking at encouraging a younger and more diverse leadership team for the association. There is a lot of talent in the industry, which we aim to promote.”
Aitken told the AGM the board had earlier in the day spent time looking at the challenges and opportunities facing paper, and then had a session with HP and Currie Group where they considered the implications of the COP26 climate conference for print in the evolving business and the economic environment. He also paid tribute to the former board
At the event Aitken thanked
Northwood and her team,
explained that the executive
committee and the Board now
meet as one, and pointing to
the graphic of the team’s photos members. 21
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