Page 24 - Food&Drink March 2022

SUSTAINABILITY
Aseptic carton packaging systems and solutions specialist SIG and Australia’s iconic stock brand Massel have partnered to bring the most advanced sustainability solutions in aseptic cartons to Australia. Kim Berry speaks to SIG Australia & New Zealand GM Adam Lipscomb and Massel MD Michael Caine.
Taking stock of sustainability
THERE are few households in Australia that do not have a Massel product in the pantry.
Its premium plant-based range of stocks, bouillons, and seasonings are well established in the market, with a loyal following only strengthened
by the rise in home cooking during the seemingly endless lockdowns of Covid.
solutions to growing consumer and industry demand for more sustainable and responsible packaging.
SIG has a strong ethos of working with its customers to package food and beverage products in a safe, sustainable, and affordable way, with sustainability integral to its business.
premium quality and natural health benefits with great flavour.
“We wanted to extend that commitment beyond the product inside the packaging. Our goal was to find a more sustainable option that would become an integral part of Massel’s product range as well as supporting our broader environmental goals.
“SIG is at the forefront of advancements in aseptic carton sustainability, so it made sense for us to partner with a company as focused on innovation as we are.
“The launch of Massel liquid stocks in cartons with Signature Full Barrier material is a first for us, and a first for SIG in the Australian market.”
Q
All three key raw materials in the packaging come from certified responsible sources. The liquid paper board is sourced from sustainable forestry through FSC (License code: FSC C020428), 100 per cent of the polymers used are linked to forest-based, renewable materials via a certified mass-balance system, and only Aluminium Stewardship Initiative (ASI)- certified aluminium is used.
“We are the only aseptic carton producer offering ASI labelled packs, demonstrating our capability – and commitment – to responsibly source aluminium.
“All of the polymers used are linked to tall oil, a forest-based renewable material through a certified mass-balancing system. We believe using tall oil, a by-product of paper manufacturing, has two advantages: it’s a by-product of the paper industry, which means we get to maximise output from sustainable forestry for our products, and importantly, it
“ We are the only aseptic carton producer offering ASI labelled packs, demonstrating our capability – and commitment – to responsibly source aluminium.”
Massel has partnered with global aseptic carton packaging expert SIG to launch its liquid stock range in SIG’s Signature Full Barrier packaging material, the first company to do so in Australia.
Through its Signature portfolio, the company is an industry leader in developing
QMichael, what was the reasoning behind Massel approaching SIG?
MC: “At Massel, we have always been active in developing positive benefits through innovation. We pride ourselves on producing products that are made from all-natural ingredients. Our products offer consumers
Adam, what makes
24 | Food&Drink business | March 2022 | www.foodanddrinkbusiness.com.au
Signature Full Barrier different from other carton
structures?
AL: “Signature Full Barrier is one of the most innovative sustainable solutions in aseptic carton packaging in the world.