Page 25 - Food&Drink March 2022

avoids competition for agricultural land, an issue with polymers from sources such as sugar cane.
“This also means the carbon footprint of Signature Full Barrier packaging material is lower than standard packaging material for SIG carton packs because we replaced fossil polymers with mass-balanced plant-based polymers made from forest-based tall oil.”
QMichael, how did
these factors resonate
with Massel?
MC: “When the SIG team presented us with the opportunity to switch to Signature Full Barrier, the sustainability aspects of the carton as well as its overall packaging integrity immediately resonated with us.
“We put our consumers front and centre and we know they care a great deal about the combination of natural, high-quality, tasty products and sustainable packaging.
“We were naturally keen to understand what effort and timelines would look like and quickly came away with the impression that the time was
right to make the move. The discussions were fruitful and led to quick results.”
Q
company locally to partner with SIG to bring this solution to our consumers. Massel will continue to adopt innovative solutions that benefit Australian consumers and the local economy.”
Q
AL: “We have a clear roadmap towards sustainable innovations, present and future. We’ve already mentioned Signature Full Barrier.
“Our Combibloc Ecoplus packaging structure is the world’s first aluminium-free aseptic carton packaging
Adam, is it easy for
manufacturers to switch to more sustainable packaging? AL: “Absolutely. The redesigned packs do not compromise on convenience or food safety and are fully compatible with existing filling machines and closure applicators, so customers can be confident investing in a long-term partnership with SIG to deliver food and beverages to consumers in a safe, sustainable, and affordable way.
Adam, what is on SIG’s
roadmap for 2022?
SIG is committed to developing a comprehensive range of sustainable aseptic carton packaging.
100%
OF POLYMERS ARE LINKED TO FOREST- BASED, RENEWABLE MATERIALS.
material. Taking this further, Signature 100 is the world’s first aseptic packing material linked to 100 per cent forest-based renewable sources (via a certified mass-balance system).
“Both products are specifically designed for UHT milk and other oxygen insensitive products.
“What’s more, Signature Circular is the world’s first aseptic packaging material linked to post-consumer recycled plastics, suitable for all filling goods. We’re excited to bring all four structures to Australia and New Zealand.
“We have also recently announced the next-generation Signature Evo, which continues the evolution of our alu-free structures by offering full barrier protection to liquid dairy, non-carbonated soft drinks and plant-based beverages.
“SIG also offers sustainable opening innovations: the industry’s first renewable paper straws and tethered caps avoiding waste leakage, well ahead of global regulation requirements.”
Massel’s liquid stock range in cartons with Signature Full Barrier packaging material is now available in supermarkets nationwide. ✷
SUSTAINABILITY
“We see key focus areas for growth in non-carbonated soft drinks, foods, and liquid dairy when it comes to sustainable packaging. Massel has taken the lead and we see many more producers following suit.”
Q
MC: “This marks the next phase of our commitment to a more sustainable future and is an integral step in improving the overall sustainability of our product offering.
“We are proud to be the first
Michael, what’s next
for Massel?
Massel’s liquid stocks are using SIG’s SIGnature Full Barrier range.
www.foodanddrinkbusiness.com.au | March 2022 | Food&Drink business | 25