Page 43 - AdNews Mar-Apr 2021

Meet the Team
The right outfit
As companies continue to scale the amount of content they produce, this Brisbane- based tech company sought to help them keep everything on-brand. AdNews speaks to founder Bruce Stronge on how Outfit is bringing brand automation and efficiencies to enterprise companies.
Outfit launched in 2014.
Content is king. Each year it continues to reign supreme for brands looking to capture both eyeballs and dollars of consumers. However, as more content is produced, it is becoming harder for many businesses looking to maintain their brand identity in market.
This was the problem that software company Red Hat had begun to experience in 2013. At the time, the global brand manager had met with Bruce Stronge who owned a software consulting company. Stronge sought to solve this brand dilution problem for Red Hat, and in 2014 Outfit was born.
Outfit is a brand automation platform that allows teams to self-produce content on-brand and at-scale every time. It helps brands to produce, automate and deploy marketing material quickly and easily with the aim of saving money and time.
Since its inception, Outfit has grown to a team of 70 with its main office headquartered in Brisbane, alongside sales and customer success teams in the UK and the US. During the past year, it moved into The Barracks in Brisbane with a sprawling office to cater for its growing team.
Red Hat also remains as a key client, alongside big brands in the higher education and financial services sectors.
WORDS BY
PAIGE MURPHY
www.adnews.com.au | March/April 2021 43