Page 45 - AdNews Mar-Apr 2021

TIM BROWN•HEAD OF MARKETING
I work with a wonderful team
to raise brand awareness across our three main geographies
— US, UK and Australia — and to bring people and organisations who would benefit from what we offer closer to us.
Why did you join Outfit?
I have a background in advertising and brand agencies and I started to see brand automation not as a threat but as an enabler, and the powerful tool it is not only for big brands but for forward-thinking agencies. When that internal mindset shifted for me I realised the potential and I had to be involved.
What are your top goals/priorities for the business in 2021?
World domination! We are making good progress in the UK with three out of its top 10 Universities on our
books, increasing our presence there and in the US is important this year. We are also launching
a new product this year in Make. cm so getting the word out about that is high on the agenda. We are a lot bigger than we appear to be so a big priority for me is raising our brand profile so we are recognised as the global tech company we are now, and not
as the scrappy Brisbane startup that is our legacy (a legacy we are extremely proud of by the way).
If you could swap roles with someone in the company, who would it be and why?
I love my role at Outfit and
I wouldn’t swap it, but if I had to it would be with any member of our tech team. The brilliance of their brains and what they achieve with them is something to behold.
ASH IVORY•HEAD OF PRODUCT
As head of product I’m always thinking about what is going to move the needle for our users.
I also do a lot of negotiation with many stakeholders.
What are the big trends you
are seeing in brand automation this year?
A trend I think we will see for a while yet is not just personalisation but hyper-personalisation. With the deep data points that brands have on their audience, there really isn’t any excuse for not creating personal and meaningful content for your buyers.
How has your role in the company evolved since joining Outfit?
I haven’t had just one role at Outfit, I’ve been fortunate enough to work in almost every area of the company. This has helped me understand how all of my decisions as head of product now can help or hinder not only our teams, but our end users, too.
How would you describe
the Outfit team in Brisbane? Creative but realistic, driven but empathetic, hard-working but ready to celebrate. Lastly, a little bit obsessed with our customers.
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