Page 48 - Food&Drink Business magazine October 2022

NEW IN STORE
READY IN A SHAKE
Australia’s first non-alcoholic Espresso Martini has arrived with a release by Naked Life Spirits. Founder David Andrew said espresso martinis were a favourite cocktail for the caffeinated Australian palate and Naked Life’s ready-to-drink (RTD) offering tapped into the growing RTD cocktail market.
Naked Life said its roasted in Melbourne, cold- brewed coffee provides for an uncompromising taste, as proven by its gold award at this year’s USA Spirit Awards, ahead of a field of alcoholic versions.
While the RTD was “ready to go, crema and all”,
BELISSIMO NEWS WITH GELATISSIMO
Gelato brand Gelatissimo has celebrated its 20th birthday with the launch of five favourite flavours into Coles stores nationally.
Gelatissimo’s head of product innovation Filiz Kaya said the Coles range was developed with customers in mind, with swirls of caramel, pieces of butter crumble, chunks of brownie and flakes of dark chocolate now available in scoopable tubs from the freezer aisle.
“We looked at our most popular flavours as well as ones that have stood the test of time, then also considered current trends both here and around the world to create this range,” said Kaya.
Available in 473ml tubs, the flavours are: Caramel Cookie Butter, Cheesecake Swirl, Decadent Chocolate, Peanut Butter Brownie, and Italian Hazelnut.
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Gelatissimo tubs retail for RRP $12.50 in Coles nationally.
Andrew said it also worked with the emerging trend of the “middie cocktail”, where a nip of alcohol is added to the RTD non-alcoholic beverage.
The Naked Life Non-Alcoholic Espresso Martini is available at Woolworths, with a new Non-Alcoholic Cosmo, Mojito and Rose Sangria Spritz.
FELLR HEADS TO THE TROPICS
Australian hard seltzer brand Fellr has added two new fl vourstoitscorerange,withPineapple&Coconutand
THE ALLEN’S AND KIRKS COMBO
Allen’s and Kirks’ collaboration brings the party-staple soft drinks to life in a lolly form. There are three flavours to share: Pasito, Creaming Soda and Lemonade.
Nestlé head of marketing Confectionery Joyce Tan said the range was a celebration of party memories.
“So many Aussies share moments of Kirks soda flavours and Allen’s lollies at their social celebrations, so we’ve now brought them together for a classic party combo,” Tan said.
The Allen’s Inspired by Kirks range is available in a 170-gram pack for RRP $3.60 from all major supermarkets and convenience stores nationally.
Mango arriving in time for summer.
Fellr founders Andy Skora and Will Morgan said a
focus on flavour was the foundation of the brand “from the outset”.
The new flavours are a true nod to Australian summers, Skora and Morgan said, designed to transport you to the beach on a hot summer’s day.
The founders said that it also tapped into Australian’s love of coconut, which hadn’t been fully realised in the alcoholic seltzer market.
Fellr’s commitment to fl vour has been recognised by multiple awards including the World’s Best Brewed Hard Seltzer at The Spirits Business Hard Seltzer Masters in London for its passionfruit flavour.
Fellr Pineapple & Coconut and Mango flavours will be available in a 4 pack of 330ml cans nationwide at bottleshops nationally for RRP $22.99.
48 | Food&Drink business | October 2022 | www.foodanddrinkbusiness.com.au
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