Page 25 - Food&Drink Jan-Feb 2022 magazine

the way, harnessing the best of both worlds.
While it might not have been their intention, we see RTDs increasingly hold another use case amongst consumers, portion control.
For many years the health consciousness sentiment has been a massive driver of multiple trends in the liquor industry (e.g. premiumisation, no & low alcohol). RTDs not only do they offer convenience, but they also offer a very accessible way to both count calories and consumption of alcohol units.
DRINKING GOES DIGITAL
The ecommerce sector is showing no signs of slowing down, and at Liquor Loot we can attest to that through our two platforms whiskyloot.com and ginloot.com. Recent numbers would suggest that over 65 per cent of consumers in the US are now purchasing alcohol online at some point
throughout the year!
The rising cost of spirits and
the increasing number of digital transactions have perfectly positioned Whisky Loot and Gin Loot’s subscriptions, delivering 3x60ml samples per month to our customers’ doors. We take them on a journey in the comfort of their own home to discover the flavour profiles they love without the risk of buying an expensive full bottle they may not like.
It is hard to find “bad” spirits these days. Overwhelmingly products are well made. That said, it is a bit of a minefield regarding personal preference. There’s a spirit out there for everyone, but not every spirit in the world may be for you.
Strap yourself in and buckle. Because 2022 has the potential to be one of the most dynamic and ever-changing years we’ve ever had in the industry, all these trends could change in a heartbeat! ✷
TOP LEFT & ABOVE: Liquor Loot’s whisky and gin subscriptions send out a selection of sample sized tipples each month.
TRENDS FORECAST 2022
www.foodanddrinkbusiness.com.au | January-February 2022 | Food&Drink business | 25