Page 26 - Food&Drink Jan-Feb 2022 magazine

Shifting to wellness
Global ingredients and flavour specialist ADM looks at trending ingredients reshaping the health and wellness sector for the year ahead.
2TAILORED NUTRITION SUPPORTS HEALTH & WELLNESS GOALS
Nearly two-thirds of global consumers are interested in foods and beverages that are customised to meet their individual nutrition needs.
A greater understanding of how diet can impact health is spurring more people to choose wholesome, nutrient-dense ingredients in home-cooked and prepared meals, with particular focus on fibre and protein.
Brands can help people stay motivated in the kitchen with innovative flavours and convenient formats.
3A PROACTIVE PERSPECTIVE ON IMMUNITY
With 65 per cent of global consumers more concerned about immunity since the pandemic, people are shifting from a defensive approach against illness to one that is more proactive and holistic.
People are looking for ways to incorporate immune function-supporting solutions, like probiotics and vitamin C and D, into their daily lives.
Products with functional ingredients that support a healthy immune system will increasingly attract consumer attention.
4
More people are embracing their emotional well-being, as 51 per cent of global consumers
WITH around 60 per cent of consumers planning to improve their health and wellness in the next 12 months, the market segment is expected to be centre stage when it comes to innovation in food and beverage.
June Lin, the vice president of global marketing for ADM’s Health & Wellness division, it is at the forefront of the conversation.
“The pandemic has transformed how consumers perceive holistic health and wellbeing. It’s impacting how we live and increasing the importance of the foods, beverages and supplements we choose, presenting new opportunities for our industry to meet their needs,” Lin explains.
With consumers actively looking to improve their health,
functional nutrition, close-to- nature ingredients, and foods that say ‘self-care’ will become increasingly popular.
ADM has identified five health and wellness behaviour shifts that are creating opportunities for manufacturers to create innovative, health- forward foods and beverages that support consumers’ evolving needs:
1
Pandemic experiences have varied across the globe, but a nearly universal takeaway is the renewed focus on preventative health and wellness behaviours. For example, 76 per cent of global consumers say they will eat and drink more healthily due
to Covid and 41 per cent plan to be more physically active.
Products designed to optimise physical health and mental wellness at all life stages will help consumers protect themselves, their families, and their communities.
WORKING TOWARDS A HOLISTIC MIND-
BODY CONNECTION
26 | Food&Drink business | January-February 2022 | www.foodanddrinkbusiness.com.au
RENEWED MOTIVATION TO
IMPROVE HEALTH