Page 46 - Prnt21 magazine Jan-Feb 2023

| Associations| PVCA
PVCA ready for new year
PVCA has a new CEO, Kellie Northwood. We look at who she is, and at what is on the Association’s agenda.
Kellie Northwood, the incoming
chief executive officer of PVCA, has twenty years’ experience working in the print industry. She originally starting as a tender writer with Moore Business Systems, with a sales, marketing, and sustainability career across
the industry, before stepping
into industry advocacy, with the introduction of the Two Sides campaign to Australia in 2011.
From there, she took up the executive role with the then Australian Catalogue Association, later heading the then Australasian Paper Industry Association, and in 2020, Women in Print.
A well-known industry leader, she has, and still holds, several industry Board positions, including sitting on the Printing Industries Association of Australia Board in 2016. In addition, she currently holds a seat on the Mail Industry Working Group, and the Two Sides International Board. Kellie has earned consistent peer acknowledgement for her
dedication to the industry over the years.
The PVCA Board says that with qualifications in Communications, a post-graduate degree
in Sustainability, and further studies in education, coupled with a proven
track record in delivering year on
year membership growth and industry outcomes, the new united body will be in solid hands with Kellie and the team.
She is also the first ever female CEO of the industry body, which stretches back in various iterations for more than 100 years. This is clear evidence of the progression of the industry, which for much of its existence was virtually male-only.
PVCA has a more diverse board than ever before, with directors coming from trade print, packaging, web print, commercial print,
labels, franchise stores and more, representing the entire industry, and ensuring that all voices are heard, and that the entire industry can speak with one voice, to achieve maximum cut- through where it matters.
The association has a multitude of projects underway, as it seeks to promote, defend and build the role of print in today’s rapidly changing environment that print businesses are operating in.
BUSINESS AND INDUSTRY NOWLEDGE SHARING
PoP – Power of Print webinar
series, running annually for two years with each week, across 8-10 weeks, providing members with access to customer insights, sustainability programmes, sales skills, and training for managers in the new era.
K1
2
Small Business Committee
– networking events in each state, with small business members informally coming together to network, build industry peer relationships, and learn about industry initiatives.
3
Annual Industry Metrics
Survey and Portal – an annual industry metrics survey exploring salary averages, quote / transaction
46 JANUARY/FEBRUARY 2023
FUTURE VISION IN PLANNING
PVCA is engaged in multiple ongoing campaigns to promote
print and paper, with six
of those currently in action noted here.
PROMOTION AND ADVOCACY OF THE
INDUSTR1Y:
VoPP – effectiveness
campaign, case study and content
library for members to rebrand, contribute to, or
share across their customer networks.
A bi-annual VoPP Mag magazine
being issued
to members for distribution to their customers and distributed directly to 4,000 marketing, brand and agency members throughout Australia and New Zealand. It contains Industry Insights and Client Presentations, to ensure print’s customers understand the value of print and the role print channels play in a future marketing communications landscape. It also has Print School, sales team briefings, an more, to assist members and industry understand how to sell beyond price, showing the value of our channel.
2
Two Sides – the environmental
campaign, aligning the global mill and paper production data and research into a verified and accurat sales tool for members to share across their customer and supply networks. Complete with fact sheets, and
myths and facts guides, Print School content, and client presentations/ seminar sessions to communicate the environmental credentials of paper and print in a modern world.
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Voice of our Industry