Page 26 - Toy & Hobby Magazine NovDec20Jan21_Mag

ATA AWARDS
SPONSORED CONTENT
Healthy competition
The Australian Toy Association’s suite of awards is back in 2021, with a twist. Imogen Bailey investigates.
THE Australian Toy Association’s program of awards returns in 2021 for Toy Fair Digital.
The Product of the Year, Judges’ Choice, Licensing Awards, Rising Star and newly launched Kids’ Choice Award will be presented to the industry via a digital presentation on the first day of the fair on Monday 01 March 2021.
Partnering with kids magazine Just Kidding, the ATA has launched the Kids’ Choice Award which will celebrate new products released into the market.
The award will be split into two categories, Kids’ Choice Award (4-6) and Kids’ Choice Award (7-12) and will be judged by select Just Kidding junior journalists.
Just Kidding publisher Mark Holmes said the magazine was delighted to launch the inaugural award with the ATA.
“As Australia’s largest kids’ magazine, Just Kidding is thrilled to be partnering with the Australian Toy Association to sponsor and present the very first ‘Kids’ Choice Award’ for 2021.
“Complementing already existing categories in place, the Kids’ Choice Award is particularly exciting given that the voting and overall decision
26 TOY & HOBBY RETAILER NOVEMBER / DECEMBER / JANUARY 2021
ENTRY CRITERIA
KIDS’ CHOICE AWARD
Kids’ Choice Award (4-6)
· Product must be suitable for children 4-6
· Entry to the ‘Kids’ Choice Award’ is open to
Toy Fair Exhibitors only
· Must be new product first released in
Australia after January 2021
· An entry must be a finished product
· Maximum of two entries per exhibitor
· Entry must be an individual product
(assortments accepted)
· Product can also be entered into Judges’ Choice
Kids’ Choice Award (7-12)
· Product must be suitable for children 7-12
· Entry to the ‘Kids’ Choice Award’ is open to
Toy Fair Exhibitors only
· Must be new product first released in
Australia after January 2021
· An entry must be a finished product
· Maximum of two entries per exhibitor
· Entry must be an individual product
(assortments accepted)
· Product can also be entered into Judges’ Choice
JUDGES’ CHOICE AWARD
Judges’ Choice Junior Award (0-6)
· Product must be suitable for children 0-6
· Entry to the ‘Judges’ Choice Award’ is open to Toy Fair Exhibitors only
· Must be new product first released in Australia after January 2021
· An entry may be a prototype, but must be suitable for judging
· Maximum of two entries per exhibitor · Entry must be an individual product
(assortments accepted)
Judges’ Choice Award (Ages 7-12)
· Product must be suitable for children 7-12 Entry to the ‘Judges’ Choice Award’ is open to Toy Fair Exhibitors only
· Must be new product first released in Australia after January 2021
· An entry may be a prototype, but must be suitable for judging
· Maximum of two entries per exhibitor · Entry must be an individual product
(assortments accepted)
PRODUCT OF THE YEAR AWARD
· Action Product of the Year: Products that include action figures, and their play sets/accessories
· Australian Development Product of the Year Award: Any toy or children’s product that is 75% or more Australian made content or 100% Australian designed
· Collectable Product of the Year: Products that are high volume, impulse with repeat purchases · Construction Product of the Year: Products
that include building and engineering sets
· Craft & Activity Product of the Year: Arts and
crafts, and other indoor products that inspire
creative play through various forms of activity · Doll of the Year: Traditional dolls made of
materials such as clay, wood, plastic and
porcelain and their play sets/accessories · Educational or STEAM Product of
the Year: Educational games and
learning products that are used as props to enhance a child’s development and IQ e.g. memory retention, reading skills, hand eye coordination and maths skills
· Electronic Product of the Year: Physical products that are electronic or interact with a smartphone, tablet or gaming device
· Game of the Year: Children’s board, card, electronic or other physical game formats and puzzles (does not include video games or apps)
· Hobby Product of the Year: Models, RC and powered or non-powered vehicles and their play sets/accessories
· Infant/Pre-School Product of the Year: Products that are developed for infants/pre- schoolers (up to 5 years)
· Outdoor Product of the Year: Products that are designed for active, outdoor play