Page 27 - Toy & Hobby Magazine NovDec20Jan21_Mag

KEY DATES
Kids Choice Award, Judges Choice Award, License of The Year
ENTRIES CLOSE FRIDAY 29 JANUARY 2021
Product of The Year
ENTRIES CLOSE FRIDAY 18 DECEMBER 2020
Rising Star
ENTRIES CLOSE FRIDAY 27 NOVEMBER 2020
· Plush Product of the Year:
Dolls or products made from fabric as of silk, cotton, wool etc.
· Specialty Product of the Year: Products primarily distributed through
specialty retailers
Overall Product of The Year is chosen from the award winners of all categories.
PRODUCT OF THE YEAR ENTRY
CRITERIA - ALL CATEGORIES:
· Product must be suitable for children 0-13 (Except Infant/Pre-School which is up to 5 years)
· Entry is open to Toy Fair exhibitors only
· Must be new product first released in
Australia after 31 October 2019 and up to 1
November 2020
· Maximum of two entries per category,
per exhibitor
· Entry must be an individual product
(assortments accepted)
· An entry cannot be submitted into more
than one category
Specialty Award – additional criteria:
· Product is not advertised on TV
· Entries only accepted from companies with
less than ten employees
· Product is not licensed
· Products primarily distributed through
specialty retailers (i.e. not a major retailer or department store)
Australian Development Award - additional criteria:
· 75% or more Australian made content OR
100% Australian designed
· Entries based on either of the adjudication
items must be accompanied by support documentation and signed declaration that the product meets one or both of these criteria
LICENSE OF THE YEAR
All Categories
(except Boutique License of the Year): · Entry must be for a children’s license
(age 0-15)
· Property must be relevant in 2020 as
the award is reflective
· Only licensors/agents who are engaged
with the Fair can make submissions
· License must have gained more broad-
based support cross category
· License had a strong appeal to its
target market
· License or core element (for example art
design, TV programme, movie or event etc.) was creative, impactful and relevant to the Australian market
· License was executed well with in-store displays
Boutique License of the Year – Entertainment & Character:
· Entry must be for a children’s license
(age 0-15)
· Property must be relevant in 2020 as the
award is reflective
· Retail sales of $5 million or less
· Only licensors/agents who are engaged
with the Fair can make submissions · License had a strong appeal to its
target market
· License or core element (for example art
design or event etc.) was creative, impactful
and relevant to the Australian market
· License was executed well with in-store displays
RISING STAR AWARD
Toy businesses are invited to nominate their employees or themselves based on their contribution to the business. Companies can be an ATA member or non-member but must be involved in the industry. Nominees must be 40 years or younger and have contributed to the business across these key areas; culture/ colleague empathy; teamwork; financial performance; ambition; leadership; standing in industry; and, innovation/initiative.
making will come via a carefully chosen team of readers who are also part of our junior journalist program aged 4-6 years and 7-12 years respectively.
“Our collaboration with the ATA is one that we are proud to be a part of not only for 2021 but hopefully for many years to come,” he said.
The predictive Kids’ Choice Award complements the Judges’ Choice Award which also celebrates new products.
This award, which was launched last year, is open to Toy Fair exhibitors only and products in this category are judged on their innovativeness, play appeal and sales potential.
The Judges’ Choice Award has also been split into two categories for 2021, Judges’ Choice Junior (0-6) and Judges’ Choice (7-12).
Meanwhile, the retrospective Product of the Year Awards will celebrate the successes of 2020.
Products entered into the award’s 14 categories will be judged on their; creativity and originality; design and quality; play value; marketing and promotion; and sales and marketplace acceptance.
The Licensing Awards also celebrate stand-out consumer products from licenses in 2020 and are awarded to the license property owner or agent of the property.
Rounding out the suite of awards is the Rising Star Award, which Toy & Hobby Retailer is once again proud to sponsor.
This award is open to the industry as a whole and all finalists will be profiled in the bumper Toy Fair Edition of the magazine, with the winner announced at the digital awards ceremony.
The finalists for the Rising Star Award will be judged independently on; culture/ colleague empathy; teamwork; financial performance; ambition; standing in industry; and, innovation/initiative.
In 2020, Samantha Atkinson from Bensons Trading took out the coveted award. ❉
NOVEMBER / DECEMBER / JANUARY 2021 TOY & HOBBY RETAILER 27