Page 34 - Print21 Nov-Dec 2020

Wide Format
Campaign proving
some new customers. The campaign has certainly shown the value of outdoor print advertising.”
The company has taken half a dozen sites on high-traffic motorways around town from its parent oOh! Media, printing the banners on its SmartSkin fully recyclable media.
Ferrel says, “Once we take the media down it is then almost all recycled. Clients are now specifying SmartSkin, it helps them with their own environmental credentials.”
According to Ferrel, Cactus is
“going gangbusters” at present,
which he puts down to the company’s
strategy of diversification instigated
eight years ago. He says, “We haven’t
stopped, we haven’t had to lay anyone
off. A lot of people think we just Main
power of pBrint
Well-known Sydney wide-
Imaging has been on the front foot during Covid, and is reaping the rewards as a result.
acking its own product,
outdoor media printer format printer Cactus Cactus Imaging is running
a large format advertising
campaign for itself around Sydney, and it is seeing great results
from the eye-catching billboards. Keith Ferrel, general manager at
Cactus says, “The results have blown us away and proved once again that outdoor print media cuts through.
“We have been getting a lot of feedback, a lot of comments, a lot of people are talking about it, and most pleasingly of course we are seeing
print billboards, but we are in several Outstanding
different sectors, including the likes of interior décor and transport.” 21
result: Cactus advertises outdoor
Esko launches entry level Kongsberg X Edge cutting table
Graphic arts supplier Esko has expanded its Kongsberg range of digital cutting tables with the new Kongsberg X Edge, which it describes as an entry level fully-upgradable table design that offers productivity, flexibility, and reliability.
The Kongsberg X Edge operates at speeds of up to 30m/min. The device can take materials up to 2.27x6.93m, and features extra-fast tool loading, automated recognition and calibration, and can be fitted with a felt or PVC underlay.
Esko bills it as able to handle a broad spectrum of display, signage, and packaging applications, ranging from kiss cutting vinyl to heavy-duty milling.
According to Russell Weller, product manager at Esko, the Kongsberg X Edge brings flexible upgradability to the Kongsberg series.
“As your company grows, the Kongsberg
X Edge evolves with you. It can be easily upgraded in terms of both speed and acceleration to ensure it keeps up with your business demands,” he says.
“The Kongsberg X Edge delivers this high production speed and outstanding cutting quality at a remarkable price. Moreover, the Kongsberg X Edge design avoids the impact of costly reinvestment when a business expands, delivering exceptional cutting quality and also unlocking future production flexibility and profitability.”
Weller says that the table is suitable for short-run production, sample-making, and other packaging-related jobs, in addition to sign and display work.
“The extra fast tool loading, auto recognition, and calibration features are ideal for short run jobs, with the added flexibility of an optional conveyor system
available to support automated board and roll feeding when required.
“Esko connects hardware and software
to streamline your production from start
to finish, from design to shipping. Having secured a reputation for delivering speed, precision, and production power through superior engineering and build quality, Esko now brings next generation innovation to its portfolio with the Kongsberg X Edge,” he says.
“The Kongsberg X Edge has been specially designed to ensure there is no sacrifice in machine configuration, with all the options you would expect from the Kongsberg X Series available.”
“The extra fast tool loading, auto recognition and calibration features are ideal for short-run jobs,” he explains, “with the added flexibility of an optional conveyor system available to support automated board and roll feeding when required.”
34 Print21 NOVEMBER/DECEMBER 2020