Page 36 - Print21 Nov-Dec 2020

Wide Format
Window
dressing
Graphic Art Mart is set to launch the new Veilish printable window fabric across ANZ, which is designed especially for printed window graphics.
Veilish is a natural self-adhesive semi- transparent polyester fabric for covering windows. While reducing sunlight and temperature in the room, it will provide indoor privacy without blocking the view outdoors, and provides an opportunity for graphics to be printed, and by virtually any method.
Veilish will now being distributed exclusively in Australia by Graphic Art Mart, in partnership with Stick on Signs. Abe Weiszberger of Stick on Signs says, “Veilish makes window graphics easy. It is straightforward
to print onto, and installation is significantly easier than traditional window media, as the mesh means there is no chance of creating any air bubbles.” Installation is achieved completely by hand, meaning
there is no need for any additional application equipment. Veilish can be cut into any shape, either by hand, or by using friction fed or flatbed cutting equipment.
According to Weiszberger, Veilish goes beyond traditional window coverings, with the warm, natural fabric providing a soft and creative option to dressing windows. Veilish can act as a self-adhesive net curtain, and is, he says, the ideal non-PVC alternative to traditional architectural and decorative window films and foils.
It is a light self-adhesive fabric made from 100 per cent polyester, which provides easy positioning and removal. It is semi-transparent, UV- resistant, and has a cooling effect, in addition to improving privacy within a desired area.
It can be printed with eco-solvent, latex, UV-cure and UV-gel printers. The material is certified for HP Latex printers; settings and profiles are available through the HP website. The product has been successfully tested by Color Concepts to ensure print quality and compatibility with
Innovation: Dimense
the latex inks and printer. However, due to the large variety of printers and newly developed printing platforms, it is recommended to test for each specific situation.
(Visit the HP Media Solutions Locator to download presets or check media compatibility with your HP latex printer.)
opportunities with applications in the likes of home décor, offices, hotels, healthcare, retail, schools and restaurants.
Weiszberger says that while the best print results are achieved on Veilish White, “excellent print results are also achieved on Veilish black in combination with white inks”.
The window fabric can act as a self-adhesive curtain. Additionally, Veilish has the ability to reduce sun glare and UV rays resulting in lower room temperatures and UV exposure. The fabric can be easily cleaned using a lint free cloth or
a brushed vacuum cleaner. More stubborn particles may require the use of a sticky roller or lint remover.
Manufactured and available exclusively through Graphic Art Mart, Veilish is available in either 15m or 30m rolls, with a choice of white, grey or black. Weiszberger says, “There is a growing demand
for stylish personalised window dressings across a number of applications. The new Veilish media will enable print business owners to capitalise on that demand in adjacent market segments using their existing equipment and skill sets.” 21
“Excellent print results are also achieved on Veilish black in combination with white inks.” – Abe Weiszberger
Weiszberger says Veilish also has excellent kiss-cut and contour-cut capabilities. In addition, Veilish can also be cut using sharp scissors, a knife, and most digital XY flatbed cutters. For smaller and complicated graphics, the use of application tape is recommended.
He says that in an era where all printers are looking for additional revenue streams, Veilish opens up new design options for interior designers and architects, with print businesses able to use their existing printing, colour and file management skills to develop new
36 Print21 NOVEMBER/DECEMBER 2020