Page 23 - Packaging News magazine July-August 2022

July – August 2022 | www.packagingnews.com.au | PIDA 2022
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materials, including lacquered timber, leather covered boxes and plastic components.
To promote and educate the cus- tomer on the new packaging format an educational leaflet, ‘Thank you for your purchase’, was included in the pack communicating the Mint’s focus on sustainability and highlight- ing the environmental benefits of the new packaging.
The redesigned box is made from a single material – moulded plant fibre (blend of bamboo and bagasse) – and includes one print finish for the foil logo stamped on the outer and internal lid.
A significant advancement in the packaging is that the pulp box design has a weight of 49 grams compared to the previous packaging weight of 148 grams. This box is designed to be reus- able, for the on-going storage of high value, collectible coins.
The product is a world-first for the industry and was launched ahead of World Environment Day.
The packaging design will be rolled out across The Royal Australian Mint’s Stan- dard Proof numismatic product range.
The second Gold winner is Nestlé Australia for the Smarties Range Paperisation.
Smarties is the first global confec- tionery brand to switch from plastic bag and blocks formats to paper pack- aging that is recyclable. The materials were selected based on their accept- ability in the Australian recycling infrastructure.
The use of water dispersible coat- ing allows for separation of non-fibre materials with the fibre backing, allowing recycling in the paper recy- cling centres.
The paper material selection took into consideration product shelf life, manufacturing and supply chain efficiencies; with the aim of matching
the existing plastic packaging. The Smarties product range, which is considered sensitive, has been packed in paper packaging coated with a high mois- ture barrier, while still maintaining water dispersible qualities. The maxi- mum reduction in packaging weight has been achieved by reducing head-
space where possible.
Claims on front of pack illustrate
to the consumers that the pack has now transitioned to paper pack- aging. Using a clever graphic to provide the effect that the packag- ing underneath is produced using
There were two gold winners in the Recyle/ Recover category:
ABOVE: MaCher Australia’s Royal Australian Mint Coin Packaging.
BELOW: Nestlé Australia’s Smarties Range Paperisation.
paper material, the claims ‘I’m Paper’ speaks to the consumer.
The front of pack also has a call to action to the consumers to ‘Recycle Me’, indicating that the paper mate- rial is recyclable.
The call-out to ‘Be Smart’ is a play on words on the Smarties brand which is an effective method to further engage consumers on the sustain- ability message.
The Australasian Recycling Label (ARL) is included on all packs to raise consumer awareness on how to recy- cle the packs.
The transition out of plastic pack- aging removes 20 tonnes of virgin plastic use annually in Oceania. This change has resulted in removal of approximately 250 million plastic packs sold globally every year.
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