Page 21 - Packaging News magazine July-August 2022

July – August 2022 | www.packagingnews.com.au
| PIDA 2022 21
established with Trillion Trees, that supports the reforestra- tion of used farmland across Western Australia. The com- munity-based organisation has been active since 1979 in West- ern Australia and has planted more than 15 million trees.
ACCESSIBLE & INCLUSIVE
The Accessible & Inclusive Packaging Design Special Award is designed to recognise packaging that is accessible, intuitive, easy-to-open and innovative.
Bronze was awarded to Nestlé Purina Australia for its packaging of Nestlé Purina Total Care (Pet Acces- sories), while silver went to Caps & Closures for its EzyGrip Cap.
Glaxosmithkline Consumer Health- care Australia walked off with gold for its new integrated closure for Voltaren
Osteo Gel 12 Hourly, which passed Arthritis Australia’s consumer testing to be certified Easy to
Open.
The tamper evidence and cap
can be opened in one simple action and can use larger motor movements like the palm of your hand or edge of a desk to com- plete the action. The flip top has a highcoefficientoffrictioncovering on the outer lid lip to facilitate the application of an upward force dur- ing opening of the lid. It has been designed with low opening force to open and close the cap, which arthri- tis consumers found easy to achieve during testing, and liked the audible feedback ‘click’ when the product is
closed correctly.
There are no opening instructions
needed due to the intuitive design, with the opening point highlighted
by the blue grip feature on the over- hanging cap. Directions for use and other important information is high contrast. The built-in tamper evidence removes the need for internal foil seals which is common in this packaging format and generally requires a high level of fine motor movements.
continued overleaf ❯
ABOVE: Gold winner, Outside of the Box Design category: JBS & Opal Dunnage Solution.
RIGHT: Gold winner, Labelling & Decoration Design category: Caps & Closures’ ID-Shield Anti-Counterfeit System