Page 20 - Packaging News magazine July-August 2022

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PIDA 2022 | www.packagingnews.com.au | July – August 2022
HOLOGRAPHIC BRANDING
In the Labelling & Decoration Design category, which recognises the addi- tion of content to a pack that creates a unique or innovative appearance, function or communication, a bronze award went to Result Group for its Hungry Jack’s Uno Promotion, and a silver to Billson’s for the Billson’s Christmas Gin label.
Caps & Closures took out the gold for its ID-Shield Anti-Counterfeit System, designed to address the challenges Australian product man- ufacturers and exporters face from lookalike and counterfeit product in their markets.
Creating a unique and innova- tive holographic branding system, ID-Shield is effective in anti-counter- feiting and brand communication. The technology is fully integrated, created in-mould as the product is manu- factured, with no added materials, adhesives, inks or printing processes.
The functionality of the design boosts product appeal, strengthens consumer confidence in the genuine product, and conveniently works in conjunction with all other tamper- evidence devices found in modern packaging.
The approach to image creation using ID-Shield means that there is now much greater freedom in a client’s choice of colours, graphics, visual effects, security measures, image position, size and shape to deliver a consumer-captivating demonstration of originality and creativity, adding value to the brand.
MISCELLANEOUS IN THE MIX
The Outside of the Box Design of the Year Award has been established for miscellaneous packs and materials not included in any other category.
The judges awarded a high com- mendation to Close the Loop Group for Lousy Ink; a bronze award to Pro- duction Packaging Innovations for the Peter Jackson Garment Box; and two silvers – one to Result Group for its ATGA Table Grapes Project and one to Opal Group, for the Cadbury Roses limited edition Mother’s Day choco- late box.
Opal went on to take the gold for the JBS & Opal Dunnage Solution, a column-like corrugated structure to limit product movement during con- tainer transportation of meat exports. The cardboard dunnage can be assem- bled at JBS in less than 30 seconds from a flat sheet.
Chilled meat products are typically vacuum-sealed and placed in boxes that are stacked in export shipping containers. Without the necessary dunnage support, these boxes fre- quently moved in the containers during transportation and lead to product spoilage and food waste, which is costly for meat and food processors.
ABOVE: Gold winner, Accessible & Inclusive Packaging Design category: Glaxosmithkline Consumer Healthcare Australia’s closure for Voltaren Osteo Gel 12 Hourly.
BELOW: Brownes Dairy won two gold awards for ‘Australia’s Most Sustainable Milk Cartons’ in the Marketing Design category and in the Sustainability
– Renewables category.
Many of the current solutions in the market are designed to limit box movement but are constructed from expanded polystyrene (EPS) material, which is not ideal from a sustain- ability and recyclability perspective at point of destination. Therefore, Opal’s corrugated cardboard dun- nage offers a direct replacement for the non-recyclable EPS version that JBS’s export customers can easily recycle with the rest of their used cardboard packaging. More specifi- cally, the dunnage solution is made using corrugated cardboard that con- sists of 64 per cent Kraft paper and 36 per cent recycled cardboard content and is fully recyclable.
MAXIMISE MESSAGING
The Marketing Design of the Year Award recognises designs that deliver eye-catching aesthetics to create emo- tional stimuli that ensures a brand is purchased.
In this category, bronze was awarded to Ego Pharmaceuticals, for its etchðos packaging, and a silver to Result Group for the Hungry Jack’s Uno Promotion packaging- based campaign.
Brownes Dairy was crowned with gold for its marketing prowess in the positioning of Australia’s Most Sus- tainable Milk Cartons (Brownes Dairy).
With consumers becoming ever more conscious about their impact of the environment, the Brownes Dairy 1 Litre milk in Tetra Rex Plant-Based
Craft cartons.
With Australian consumers
concerned about sustainabil- ity and believing that brands should be most responsible for the impact on the environ- ment, this carton and design will drive standout against the competitive set and allow consumers the opportunity to support more sustainable packaging solutions as well as the reforestation initiatives via the Trillion Trees partnership.
The packaging also draws sig- nificant attention to both the sustainability credentials of the cartons, but also to the great
partnership Brownes Dairy has