Page 2 - ORSM 2019_Press Kit

FIVE TEN MO VE IN

FIVE TEN, THE BRAND OF THE BRAVE, HA S A NEW OFFICIAL HOME
WITH ADID A S TERREX. T OGETHER WE ARE THE CREAT OR BRAND F OR
PERF ORMANCE, HIGH-FRICTION F OO TWEAR .

Our union began in 20 11. Work ing t oge ther, w e hav e c ombined the k no wledge
and experienc e o f tw o authen tic out door br ands, dr awing fr om ex t ensiv e
r esour c es but s till pr eserving the unique DNA o f Fiv e Ten.

Fiv e Ten ignit ed the climbing sc ene with the w orld’ s fir s t appr oach shoe in
19 8 5 . Then b y in tr oducing high- fric tion S t ealth rubber soles in 19 86, Fiv e Ten
changed the f ac e o f climbing b y mak ing the impossible possible, quick ly
bec ame the leader in t echnic al f oo tw ear f or the w orld’ s har des t climbs,
s t eepes t appr oaches and gnarlies t t err ain.

B y the 1990s, the moun t ain bike c ommunity r ealised that the bene fit s o f Fiv e
Ten ’ s perf ormanc e f oo tw ear go bey ond the w orld o f climbing. B y 2000 , Fiv e
Ten shoes dominat ed the Do wn Hill World Cup podium. T w o- wheel her oes like 4
Nathan R ennie, and Sam Hill helped b y designing and r acing in our shoes.
Dann y McAsk ill depends on them in his br eath-t ak ing videos.

FIVE TEN SHOES REMAIN THE FIR S T CHOICE OF THE W ORLD ’S T OP
AD VENTURE ATHLETES, B O TH PR OFESSIONAL AND RE CREATIONAL.

A ft er a f e w y ear s t o de t ermine wher e the bes t s yner gies w ould be f ound,
Fiv e Ten will bene fit fr om s tr onger design t eams and mor e athle t e t es ting.
We doubled do wn with our bike and climbing lines f or mor e f ocus on athle t es,
dialling in pr oduc t that makes a diff er enc e f or athle t e achiev emen t, with an
ey e on no t only new t echnology, but perf ormanc e, c om f ort and dur ability, and
o f c our se the cutting-edge s tyle Fiv e Ten has alw ay s been k no wn f or.

The r esult is a new line up f or 20 19 – fr esh, ex citing, t echnic al, with a nod t o
our climbing herit age. Top loc al, national, and in t ernational athle t es, including
World Cup Bouldering Champion (20 17) Shauna Cox se y hav e been ins trumen t al
in the dev elopmen t and t es ting o f Fiv e Ten f oo tw ear. We hav e been w ork ing
with ic onic S wiss boulder er, Fr ed Nic ole, t o de v elop climbing shoes that r eally
up the an t e in fit and perf ormanc e.

No w that Fiv e Ten has gr eat er ac c ess t o adidas r esour c es and t echnology,
the fir s t thing Fiv e Ten f ans will see is the use o f Primek nit in our ne w Aleon
perf ormanc e climbing shoe. On the bike side, the new Sleuth DL X nudges the
needle f or s tyle and c om f ort in a sleek bike shoe. The new K es tr el Pr o Boa
brings in Boa lacing pr ecision in a shoe that will dominat e all-moun t ain riding

FIVETEN. C OM
#FIVETEN .

PRE S S KIT
S / S - 20 19