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                                  When Will Retailers Catch Up With Hemp Laws?


           The Federal Farm Bill legal-                    bring products that focus   fired. This also applies to the trucking   becoming the baseline, and medical claims
         ized hemp in 2018. It was a                       on the minor cannabi-  industry. These are the rules that are   are not as prevalent in advertising because
         huge deal for those in the hemp                   noids because it requires   changing the slowest because public safety   the industry is educating itself on what the
         space but most retailers, those                   salespeople to actually   is perceived to be endangered. I would   FDA will allow and what it won’t. This
         not in the smoke shop world at                    educate their customers.   argue that public safety is actually better if   does get more difficult due to the apparent
         least stayed oblivious. Creating                  For many smoke shops,   truckers can ease their back pain or pilots   civil war within the FDA, with one side
         products that are not the stan-                   getting their employees   can relax and focus on his controls.    feeling like the plant should have never
         dard oils, creams and gummies                     to do anything other than   Being a pioneer in any industry is a chal-  been legalized and one side wanting to
         was the logical next step in an                   make change can be chal-  lenge, nobody ever said it would be easy   actually regulate it.
         industry that is expected to                      lenging (and sometimes   and no industry that I have been in has   When will retailers and distributors
         grow into the billions. How -                     that is a challenge).    been as inclusive and entertaining. Public   catch up … when consumers demand it.
         ever, large chain retailers are                     Over the next few    opinion has shifted substantially on   Stress is at an all-time high in this country
         hesitant to accept any hemp   BY JEFF GREENE      years, the industry will   cannabis and arguably even the higher   and the population is aging. Tobacco is
         products with any THC delta 9.                    continue to go through a   doses of THC should be Federally legal-  killing them. There will come a time when
         Consumers are hesitant to try                     consolidation. The big   ized and regulated now that we have   truckers stand up to the Department of
         hemp products, especially those that have   CBD companies are getting gobbled up by   exceeded 25 states that have legalized it.   Transportation and demand change.
         routine drug tests, are hesitant due to the   publicly traded companies, out of necessi-  This country was founded on states’ exper-  Professional sports have already started
         trace amounts of THC delta 9. Lastly,   ty more than anything. Scale is expensive.   imentation and once that can be studied,   changing and both the NFL and MLB have
         Amazon remains bi-polar in their rules,   Growing into a brand is expensive.   the best results from each state are adopted   eliminated THC from their bevy of tests. If
         allowing then not allowing, then allowing,   Growing a category is very expensive. All   and a Federal regulation is born. This is   you are thinking about getting into the
         and then allowing advertising, and then   of these things are required for a good por-  the standard way to do things, but   business, it’s not too late but it will be
         throttling it.                       tion of the hemp industry.          cannabis has never been standard. This is   soon. Consolidation will increase the bar-
           It’s time for the FDA to step up and give   The transition from smoke shop prod-  apparent from the 1930s when it was used   rier to entry and costs will continue to rise
         guidance on low dose cannabinoids and   ucts to consumer-packaged goods has   as a tool for racism and protectionism.   due to inflation and the supply issues that
         low-level THC products.              begun. We are seeing better packaging,   And throughout the 1960s and 1970s,   are a reality due to the pandemic and will
           The FDA to its credit has been hesitant   better advertising, better products. The   when it was used as a tool for search and   remain an issue for years. Hopefully, our
         to pass rules without the science. And   farmers have been the hardest hit. For   seizure. And even today, the industry   Federal government will incentivize man-
         with a pandemic taking up most of the   those large companies that didn’t find a   struggles with communication with law   ufacturing not just in hemp but in every
         oxygen in the agency, the science has been   publicly traded company, bankruptcy   enforcement because it is a perceived we   sector. If we have learned nothing from the
         slow. Our industry is also a bit bi-polar. We   occurred, both in Kentucky and Colorado.   vs them dynamic. In general, most good   last two years, it is obvious that we need to
         have GRAS (generally regarded as safe),   And the farmers in those states were the   hemp and cannabis companies reach out   bring back American manufacturing.
         fiber and cannabinoid products. Fiber is   victims of visions gone amiss.    to law enforcement early and often to
         not being ingested so it is not subject to   Trying to create products with long term   avoid any misunderstandings.
         the same regulations as food. Alas, drug   strategy on pricing and demand continues   Finally, products are getting better.   Visit the Florida Hemp Council at
         products, making medical claims, are fac-  to prove challenging because of the wide   Good Manufacturing Practices (GMP) is   www.TheFLHC.org for more info.
         ing their own challenges with an FDA that   swings in biomass prices and the lack of
         is racing to catch up with the science. And   readily accepted distribution and retail.
         the traditional barriers to prevent new   The expectation is that this is temporary,
         products in the building industry are slow-  and prices will eventually normalize at a
         ly crumbling, with hemp-based wood and   level that farmers can accept, and manu-
         hemp-based insulation slowly gaining   facturers can rely on. Regulators will start
         acceptance.                          to allow low levels of THC in blood and
           Smoke shops are tending toward the   urine tests so that the health benefits of
         legal psychotropic products rather than   hemp can be realized by pilots and truck-
         the healthier wellness products. That   ers and the like. It’s insane that a pilot can
         tracks, but it has definitely slowed the   go out and drink the night before a flight
         additional products that are coming out.    and not have any issues, but if he takes a
           Smoke shops have been hesitant to   full spectrum hemp product he can be



































         48                       May 2022                                                                    cannabisnewsflorida.com                                                                                     Cannabis News Florida
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