Page 9 - SFHN MARCH 2022
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When It Comes to Patient Care                                                       Shifting the Script:

                         Focus on Consistency                                             Transitioning Patients to Natural

                                                                                     Treatments for Pain and Inflammation
               I was recently talking with a director of a large
             regional health system. She was lamenting the
             fact that throughout the division she manages,                          Do your patients suffer from chronic joint pain or mobility issues? Are you look-
             there is a huge bell curve in how doctors, nurses                     ing for a natural way to help them reduce inflammation and get relief without
             and the general staff treat patients. Whether it be                   pharmaceuticals or NSAIDS? Are you looking for a high-quality product to offer at
             a last-minute cancellation (or rescheduling) by a                     your practice for an additional, turn-key, income stream?
             doctor, how a nurse handles a particular situa-                         PūrWell’s medically focused products are custom formulated to help alleviate
             tion, or a staff member who makes a patient wait                      specific symptoms. This is nothing like any of the CBD products you see on
             forever without a simple update. Despite years of                     Amazon or at your local gas station.
             beating the ‘patient first’ drum, she has mixed                         A prime example is PūrRelēf. PūrRelēf is an all-natural cannabinoid supple-
             results. She asked me, ‘How do I get everyone to                      ment (CBD + CBG + Delta-8 THC) that has been shown to reduce pain and aid
             give the same excellent patient experience?’ My                       mobility; even for stubborn, persistent conditions. Patients can finally receive all
             response was simply, ‘That is impossible.’ There is   BY JAY JUFFRE   the relief that medical marijuana patients enjoy, without the need for a medical
             no way your worst team member can ever be as                          card!
             good as your best. However, what is possible is to                      What makes PūrRelēf stand out from the crowd?
             narrow the gap, by focusing on being more consistent. Most organizations,   • Medical grade formula that is safe for daily use
             whether they are in health care or not, have clear, non-negotiable, standards   • USDA certified organic and pesticide free
             which are clearly spelled out and the team knows they need to follow. For   • No artificial colors, flavors, or sweeteners
             example, try being and employee and using “No Problem” (vs. “My pleas-  • Non-GMO
             ure”) at Chick-fil-A, pointing with one finger (vs. two) at Disney World, or   • Alcohol Free
             not using a guest’s name when greeting them at the Ritz Carlton. The most   • Gluten free
             difficult part of this is getting buy in. The easiest way to do this is by doing   • Vegan
             two things: First, assume that everyone on your team wants to do a great job   • Kosher
             when it comes to patient care/experience. Secondly, parlay that desire into   • Powerful anti-inflammatory and antioxidant Flavonoids
             conversation that will drive consensus on the fundamentals. Focus on best     (Baicalin + Catechin)
             practices, simplicity, and common sense. Come up with a short list of things   • Boswellia and Turmeric for additional anti-inflammatory support
             the team agrees to never do when dealing with patients and their families.
             Share it. Train to it. Hold each other accountable to execute. You can narrow   Would you like to learn more about PūrRelēf? Contact one of PūrWell’s expert CBD
             the gap and that will result in a consistent overall experience. Your scores   Consultants to find out how your patients can start living with less pain and anxiety, the
             will soon reflect your efforts.                                                                           natural way. For more information, please
                                                                                                          visit www.purwell.com or call 844-PUR-WELL (787-9355).
                   Jay Juffre is Executive Vice President, ImageFIRST. For more information on
                            ImageFIRST, call 1-800-932-7472 or visit www.imagefirst.com.
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