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When It Comes to Patient Care Shifting the Script:
Focus on Consistency Transitioning Patients to Natural
Treatments for Pain and Inflammation
I was recently talking with a director of a large
regional health system. She was lamenting the
fact that throughout the division she manages, Do your patients suffer from chronic joint pain or mobility issues? Are you look-
there is a huge bell curve in how doctors, nurses ing for a natural way to help them reduce inflammation and get relief without
and the general staff treat patients. Whether it be pharmaceuticals or NSAIDS? Are you looking for a high-quality product to offer at
a last-minute cancellation (or rescheduling) by a your practice for an additional, turn-key, income stream?
doctor, how a nurse handles a particular situa- PūrWell’s medically focused products are custom formulated to help alleviate
tion, or a staff member who makes a patient wait specific symptoms. This is nothing like any of the CBD products you see on
forever without a simple update. Despite years of Amazon or at your local gas station.
beating the ‘patient first’ drum, she has mixed A prime example is PūrRelēf. PūrRelēf is an all-natural cannabinoid supple-
results. She asked me, ‘How do I get everyone to ment (CBD + CBG + Delta-8 THC) that has been shown to reduce pain and aid
give the same excellent patient experience?’ My mobility; even for stubborn, persistent conditions. Patients can finally receive all
response was simply, ‘That is impossible.’ There is BY JAY JUFFRE the relief that medical marijuana patients enjoy, without the need for a medical
no way your worst team member can ever be as card!
good as your best. However, what is possible is to What makes PūrRelēf stand out from the crowd?
narrow the gap, by focusing on being more consistent. Most organizations, • Medical grade formula that is safe for daily use
whether they are in health care or not, have clear, non-negotiable, standards • USDA certified organic and pesticide free
which are clearly spelled out and the team knows they need to follow. For • No artificial colors, flavors, or sweeteners
example, try being and employee and using “No Problem” (vs. “My pleas- • Non-GMO
ure”) at Chick-fil-A, pointing with one finger (vs. two) at Disney World, or • Alcohol Free
not using a guest’s name when greeting them at the Ritz Carlton. The most • Gluten free
difficult part of this is getting buy in. The easiest way to do this is by doing • Vegan
two things: First, assume that everyone on your team wants to do a great job • Kosher
when it comes to patient care/experience. Secondly, parlay that desire into • Powerful anti-inflammatory and antioxidant Flavonoids
conversation that will drive consensus on the fundamentals. Focus on best (Baicalin + Catechin)
practices, simplicity, and common sense. Come up with a short list of things • Boswellia and Turmeric for additional anti-inflammatory support
the team agrees to never do when dealing with patients and their families.
Share it. Train to it. Hold each other accountable to execute. You can narrow Would you like to learn more about PūrRelēf? Contact one of PūrWell’s expert CBD
the gap and that will result in a consistent overall experience. Your scores Consultants to find out how your patients can start living with less pain and anxiety, the
will soon reflect your efforts. natural way. For more information, please
visit www.purwell.com or call 844-PUR-WELL (787-9355).
Jay Juffre is Executive Vice President, ImageFIRST. For more information on
ImageFIRST, call 1-800-932-7472 or visit www.imagefirst.com.
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