Page 1 - CANNABIS NEWS FL MARCH 2022

CANNABIS Senate Majority Leader
Provides Timeline for
BUSINESS Introducing Long-
Awaited Marijuana
DIRECTORY Descheduling Plan

page 40
page 43

March 2022

2019 Cannabis Business Award’s Publication of the Year

Benzinga’s
S.R. Construction: Florida Partner
Unparalleled
With Cannabis Clients

Cannabis
Knowledge and Experience Deliver
Investing Event
Homefield Advantage
in Miami,
BY BARBARA R. FALLON
April 20 and 21

Yes, Florida cannabis con-
struction is different and many Dr. Jeff Konin
BY MAUREEN MEEHAN of the initial license holders
learned this truth the expen-
The 14th Benzinga Cannabis Capital sive way. Due to the diverse The Top 10
Conference is happening on April 20 and intricate set of codes,
and April 21, at the Fontainebleau Florida compliance regula- Cannabis Myths
Miami Beach. The world’s largest and tions, and existing property
most successful cannabis investing and conditions, it takes more than a to Dispel in 2022
finance event is already looking like it’s tool belt to design and con-
going be the best attended in terms of struct successful cannabis
heavy hitters in cannabis investing, infrastructure in the unique BY DR. JEFF G. KONIN
financing, analyzing and, yes, enjoying Florida market. Indoor Cultivation Facility
all that this booming industry has to Partnering with a Florida- It is likely that if you are reading this
offer. based, statewide cannabis-experienced general contractor, such as S.R. Construction article, you too have realized that we all
At the Benzinga Cannabis Capital Service (SRCS), brings familiarity with all phases of large-scale indoor cultivation, pro- have a long way to go in educating the
Conference in Miami you’ll hear from cessing, retail construction and a keen awareness of the many Department of Health general public about many aspects of
some of the top names in the industry (DOH) requirements. This knowledge and experience is vital to ensure your infrastruc- cannabis. I have found that in near every
including: ture plan is successfully executed delivering market share and ROI. presentation that I give it is essential to
• Boris Jordan, Executive Chairman, revert back to the basics. Why? The bot-
Curaleaf Continued on page 41 tom line is that for the most part the gen-
• Irwin Simon, CEO, Tilray eral public is not cannabis smart. This
• Whitney Beatty, CEO, Josephine may or may not include the hundreds of
& Billie’s Cannabis Spotlight thousands of medical marijuana patients
• David Klein, CEO, Canopy Growth in Florida, but it is essential to elevate the
• Nancy Whiteman, Co-Founder baseline knowledge of as many people as
& CEO, Wanna Brands possible in order to remove the remaining
• Zach George, CEO, Sundial Oswaldo Graziani stigmas associated with cannabis.
Check out the full list of speakers at Director of Marketing & Creative Here is my top 10 list of cannabis myths
www.bzcannabis.com. and facts that should be a part of every
Join us in Miami to enjoy exclusive Fluent educational presentation:
opportunities for curated networking 1. CBD is a drug that can get you high.
and unparalleled access to private deal What benefits do you see for patients The majority of the general public do not
flow at this extraordinary event hosted throughout Florida within this space? know what cannabinoids are or that there
by the Detroit based with international Cannabis is medicine, and it’s all about providing is any difference between THC and CBD,
outreach, Benzinga, the financial news communities with choices. Medical cannabis let alone what the difference actually is.
and data company recently acquired at a patients have the opportunity to choose between a Very simple explanations, factoid sheets,
$300 million valuation. Hear what exec- variety of healthcare options beyond big pharma. and educational materials can go a long
utives of top-performing cannabis com- Medical cannabis is positively changing people's way toward clarifying this myth.
panies have to say about the booming lives every day. 2. There is no research to support any
industry and get priceless insights from effectiveness of cannabis. The fact is if
the world’s leading cannabis investors, What motivates you to be a part of the cannabis Industry? you type the word “cannabis” in a
all in one place. There are a combination of factors that motivated me to join the industry. For PubMed search it will yield 27,628
starters, I’m a true believer in the powers of the plant––It has changed my life for the results! It that a lot? Yes. Could we benefit
Why Attend the 2022 Benzinga better and I want others to feel the benefits and positive influences too. from more? Of course! It is important to
Cannabis Capital Conference? Secondly, the cannabis industry is new and exciting, and it’s really inspiring for a disseminate what has been published with
For starters, the upgraded version of creative and marketing professional to tap into such an evolving space. Lastly, I truly quality and strive to performs the studies
the Benzinga Cannabis Capital believe Florida has enormous potential to become one of the most important cannabis that address the unanswered questions.
Conference is the biggest and best yet states in the United States. We have it all: the population, the weather, and the demo- 3. CBD has a psychoactive effect. This
with a vast collection of traditional graphics. is likely a result of people simply clump-
Continued on page 46 Continued on page 42 Continued on page 44