Page 7 - CANNABIS NEWS FL MARCH 2022

AROUND
TM

Back Cover Story: Cannabis Spotlight

What field are you in within feel supported and taken care of. We for marketing the company and, four
the cannabis space? offer a wide range of high-quality years later, here I am as the Creative
I’m in the marketing and creative field cannabis products, but we take it up a Director of Fluent.
within cannabis; I call it “the fun stuff”. notch by providing an outstanding cus-
At Fluent, I’m in charge of the branding, tomer experience too. Our dispensary Are you personally a MJ card
all the marketing initiatives, and all the team is the best and our online experi- holder?
creative strategy and development that ence is just an extension of the quality Yes, I am.
comes with it. I’m really passionate about service patients expect to get when they
cannabis branding. I believe the industry visit Fluent. Do you see Florida moving
is very young and there’s a lot of work to Getfluent.com is the place to go to forward with recreational
do on the branding and marketing side. start your cannabis journey with Fluent. Marijuana/cannabis and how
Because the industry is so new, I’ve seen will that affect your business?
cannabis companies miss the mark with How did you get started The simple answer is yes. I believe it’s
compelling branding and just recently within the cannabis industry? not a matter of “if” anymore––It’s a mat-
we are starting to see strong and well- Before joining the cannabis industry I ter of “when” and “how”. Whenever
developed brands hitting the market. worked as a creative developer for recreational cannabis laws are put in
This trend is not going to stop anytime Legacy and Digital Media. A production place, every player in the industry will be
soon. company in Miami reached out to me to affected. In general, I think it will be
develop a Documentary Series about the great for the industry and patients/con-
How can people in Florida cannabis industry in Florida. This was sumers, but I’m sure there will be win-
benefit from the company during 2017 and the MMTC that I was ners and losers while this transition hap-
you represent? assigned to follow was Knox Medical, pens. I’m looking forward to continuing
We are proud of being a patient-mind- which later became Fluent Cannabis. along the journey of adult-use policies in
ed cannabis company that goes above I fell in love with the industry during Florida. From a marketing and creative
and beyond to make cannabis patients the production of the pilot episode. I standpoint, I think the best is yet to
started to advise the CEO on some ideas come.

Medical Marijuana Use Registry

Update – 35 Day Rolling Period

Beginning Monday, March 1, 2022, the and caregivers will see a new
Medical Marijuana Use Registry “Dispensable Amount” value on their
(Registry) was updated to comply with orders. The “Dispensable Amount” value
section 381.986(8)(e)16.b., Florida is the total available amount of marijuana
A LIVE MARKETPLACE Statutes (F.S.), which states, in part, med- in a form for smoking that a qualified
centers
patient or caregiver may receive at any
treatment
marijuana
ical
For thousands of different alternative products (MMTCs) “may not dispense more than given time due to the patient’s 35-day
one 35-day supply of marijuana in a form rolling limit.
for smoking within any 35-day period to For more details about a patient’s dis-
a qualified patient or caregiver.” As such, pensation history and the date additional
a 35-day rolling limit will now be used to amounts will become available to the
calculate dispensation limits for marijua- patient, you can access the new
Functional Dietary Cannabis Vape na in a form for smoking. This means the “Dispensation History” dashboard. This
Beverages Supplements Derivatives Products
amount of marijuana in a form for smok- dashboard tracks all smoking dispensa-
ing a patient may purchase on any given tions used to calculate the patient’s
day is calculated as the difference “Dispensable Amount.” To view this new
between the amount permitted by the dashboard, expand your active Smoking
patient’s current order and the patient’s Order in the Registry, and click the “See
Herbal Energy Mood Nicotine
Products Enhancement Changers Replacement total dispensation history over the past Calculation” link next to the
35 days. The 35-day cycle is not based on “Dispensable Amount.” It is important to
the calendar month or certification- note that “Date Expires” means that the
issued date. respective amount of marijuana in a form
All patients will be given a 35-day tran- for smoking will become available the
sitionary period from March 1, 2022 to day following the date listed (i.e., the
Nootropics Mushrooms Kratom Delta 8 April 4, 2022. During this time, only dis- amount dispensed becomes available to
pensations made on or after March 1, the patient at midnight of the day follow-
2022, for marijuana in a form for smok- ing the date listed on “Date Expires”).
WANT TO ATTEND? ing, will be used to calculate the amount
available to be dispensed to the patient. The Office of Medical Marijuana Use
ake 50% OFF your ti icket using Beginning April 5, 2022, all patients will (OMMU) has published an instructional
ode CANNABISNEWWS start their own 35-day rolling limit, and guide on how to understand the Amount
MMTCs will not be permitted to dis- Available Calculation Page. This guide can
AN HERE TO CLAIM YOUR DISCOUNT! pense an amount in excess of a patient’s also be found on the OMMU’s website,
35-day rolling limit. here: https://knowthefactsmmj.com/
As part of this Registry update, patients registry/#instructional-guides.
FT. LAUDERRDALE | MARCH 11--13, 2022

GREATER FT. LAUDERDAALE / BROWARD COUNTY COONVENTION CENTER

42 March 2022 cannabisnewsflorida.com Cannabis News Florida