Page 30 - CANNABIS NEWS FLORIDA JUNE 2021

Dr. Rudolph Moise Takes Helm
The Power of Messaging

Perhaps the most significant "messenger" of all was William of the Dade County
Shakespeare. Shakespeare observed four main messages as he
observed the world. Medical Foundation
1. Appearance and Reality
2. Change
3. Order and Disorder The Dade County Medical Association (DCMA) is
4. Conflict and Resolution extremely pleased to announce that Rudolph Moise,
If you were to think about it, those are also four of the main D.O., J.D., M.B.A., has been selected as the next President
tentpoles in the never-ending quest for entertaining content in of the Dade County Medical Foundation. The
movies, TV Shows, Reality Shows, and even game shows. Foundation is the charitable arm of the Dade County
The same four Shakespeare principles above can also be Medical Association and a vehicle for physician members
applied to hospitals and any message they wish to promote. of the organization to invest in community projects and
Appearance and reality have already shown to be a popular initiatives.
subject with the various medical dramas that have been a sta- BY CHAD TINGLE Dr. Moise is nearing the end of his term as President of
ple of prime time programming for decades. the DCMA. The organization has invested significant
Change; what better way to facilitate change than a compelling, well-produced mes- resources in the community over recent years under the
sage. leadership of Dr. Barbara Montford, Dr. Antonio Mesa, BY FRASER COBBE
Order and disorder - a classic storytelling gameplan. Start with order, a well-running and Dr. Moise. This included the creation of a
hospital, throw in some disorder, oh I don't know, maybe a global pandemic, and then Community Outreach Committee that has championed
back to order. The order/disorder mechanism can show how hospitals not only function several programs including mental health and behavioral
but survive. issue identification training for local police departments,
Conflict and resolution. The grandaddy of storytelling. Showing your patients, staff, STEM programs for local students, the Trayvon Martin
vendors, and anyone who interacts with a hospital has experienced conflict. It's essential Foundation, and access to personal protective equipment
to show how a hospital can also resolve conflict. for physicians and others in need of supplies during the
It's harnessing the power of the message and then showcasing that message in a cre- pandemic.
ative, compelling, and engaging fashion that makes the difference. The DCMA leadership is pursuing a significant expan-
What do you want to say? What do you need to say? How do you want to say it? Why sion of the Foundation over the coming years and has
do you want to say it? All of these questions can be easy to answer but very hard to con- requested Dr. Moise to step into the position as we launch
vey. It's also not only conveying the message, but the tone is equally important. We've all several important initiatives. The DCMA and DCMA
been guilty of sending a text message or e-mail that we intended one way, but it was Foundation are partnering with the Miami-Dade Mayor’s
received a completely different way than the author intended. office to establish additional community locations for the Dr. Rudolph Moise
Nuance, tone, and delivery all play a different part in the storytelling process. It's a delivery of COVID vaccine to underserved populations.
learned skill, and when the message you are communicating has the right components We are also finalizing a physician wellness program that is
that Shakespeare built his literary works with, you have accomplished the goal. mirrored after several successful programs currently operated in other counties across
It's not any different from a hospital's message. It needs to be appropriately conveyed the nation. Under Dr. Moise’s leadership, the Foundation will provide a broader plat-
and entertaining. Using Shakespear's four principles of messaging provides a time-tested form for physician members to continue to give back to the health and wellbeing of our
approach to keeping an audience engaged. community.

For more information, contact Chad Tingle at (305) 794-7201 Fraser Cobbe, Executive Director, Dade County Medical Association,
or chad@crownstreetfilms.com. can be reached at fcobbe@miamimed.com.

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