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membership@theflhc.org
                                                                                                                            www.theflhc.org
                                                                                                                            833.4FL.HEMP
                The BiPolarity of Cannabis                                                                                  833.435.4367


                           in Florida Hemp


                    and Medical Marijuana



           For those of you new to                       awarded but most recently
         Florida or new to cannabis,                     contesting the vertical
         your underlying belief                          requirement the industry
         would probably be that                          was created under. Flori -
         when you are discussing a                       grown v State of Florida is
         new crop, federally legal if                    having more arguments
         grown a specific way with a                     heard this fall. Adam
         specific group of genetics                      Elend, CEO of Florigrown,
         and a federally illegal crop,                   shared with me, “A hori-
         with mandatory verticality,                     zontal system serves the
         that those were two differ-                     patient better because it is
         ent naturally grown plants.                     more functional and pro-
           And, you would be                             motes diversity. Horizontal
         wrong.                                          regulations already exist in
                                    BY JEFF GREENE       the marijuana law with
         First let’s talk about                          cultivation authorization,
         regulations:                        processing authorization and dispensing
           Hemp –  Federally legal, per the 2014   authorization. All they have to do is open
         and eventually 2018 Farm Bills. Still only   it up and allow wholesale transactions.
         legal as long as its not food per the Food   The legislature could also raise much
         and Drug Administration (FDA), and if   needed revenue through excise taxes that
         you are on social media there is very little   don’t reach the consumer. Most impor-
         difference (check out last month’s article   tantly, a horizontal system is much safer.
         on shadow banning). To add to the confu-  The current system is basically lawless
         sion, in Florida, hemp is a food per state   except for limiting the licenses. The hemp
         law. Seeds are scarce due to regulations,   regulations are not perfect, but they cap-
         mainly because of the instability of the   ture a lot of benefits of a free market sys-
         genetics. Many folks are saying there are   tem. It’s the way businesses have been reg-
         no hemp genetics, it’s just marijuana har-  ulated in this state for more than 80 years.
         vested two weeks early. While that may be   Our Florida liquor laws call vertical inte-
         the case, genetics companies are pouncing   gration “tied-house evil” because the leg-
         on the opportunity to fill the void of high   islature knew way back then that the sys-
         CBD genetics that are THC compliant.    tem was inherently poor, inefficient, and
           In Florida, horizontal but regulated   ripe for corruption.”
         markets abound. You can grow with a   There are over 2,000 doctors able to
         license, process and manufacture with a   prescribe medical marijuana with virtual-
         license, and wholesale or retail with a   ly no education or training. Medical
         license. The fees for the licenses are rea-  schools did not teach cannabis and con-
         sonable: zero for farmers and $650/year   tinued education is limited.
         for everyone else. Also, consumers do not   All that being said, marijuana is a
         need a license to consume.          schedule 1 drug which means, per the fed-
           Within six months of Florida starting   eral government, it has no medicinal
         the hemp program, over 6,000 retail loca-  value. Patients must be issued a recom-
         tions indicated they want to sell hemp   mendation by one of these registered doc-
         products, over 240 manufacturers said   tors and then proceed to a location that
         they want to make products and over 450   has one brand of product. Each licensee,
         farmers said they want to grow the plant.   known as a Medical Marijuana Treatment        Cannabis News Florida
         The state has adopted rules for each,   Center (MMTC), can only carry the prod-
         passed a bill to fix some language and   ucts that they have grown, processed and   Physician Promotion Package
         established testing requirements.    packaged.
           Medical Marijuana – Federally illegal,   Over and above that, the testing
         state legal. Vertical requirement means the   requirements have only recently been
         barrier to entry was going to be high to   adopted for the medical marijuana indus-  NEWSPAPER:   Three Business Card (4-7/8” x 2”) black and white adsΎ (must be in consecutive
         begin with, coupled with nursery restric-  try in Florida. What took 6 months on the
         tions initially that ballooned the valuation   hemp side took 3 years on the medical   months).
         of the licenses up into the $60-70M before   marijuana side.
         dropping recently. Hampered by lawsuits,   This story is continued on our website at   ARTICLE: Physician will contribute an article of 350 wordsΎ. This article will appear in one of the three
         initially contesting the way licenses were   www.cannabisnewsflorida.com  newspapers containing the Business Card ad and in one of the e-newsletters during the three-month
                                                                                   period.

                                                                                   E-MAIL BLAST: Cannabis News Florida will send out one e-mail blast promoting the Physician to the
                                                                                   other physicians in two zip code areas to be determined by the Physician.


                                                                                   The cost of this program is $500.
                                                                                   *Cannabis News Florida can ƉƌŽĚƵĐĞ the ad ĂŶĚ ĂƌƚŝĐůĞ for the Physician for an additional cŚĂƌŐĞ͘

                                                                                                 Contact Charles Felix at 954-605-4785
                                                                                      or charles@cannabisnewsflorida.com for more information.




        Cannabis News Florida                                                                          cannabisnewsflorida.com                                                              August 2020                          37
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