Page 7 - CANNABIS NEWS FLORIDA JUNE 2022

Back Cover Story: Trulieve Announces PRIDE-related Activities for June

Continued from back cover and supportive environment for mem- • Chocolate bars: Satisfy your crav- the only one of its kind in the state of
Last year, Trulieve donated more than bers of the LGBTQ+ community and ings with these tasty and therapeutic Florida. The initial product release earli-
$60,000 from Pride Month 2021 product beyond. Ensuring that our patients and chocolate bars. It’s a unique way to make er this year of 500 units sold out within
sales in Florida dispensaries that benefit- customers feel seen and heard when they your cannabis experience safe, enjoy- 24 hours.
ed four Florida-based non-profits that walk into one of our stores is paramount able, and delicious. With a variety of products available,
support LGBTQ+ people, groups, and to us as a company.” • Gummies/gels: The answer to any some new customers may feel over-
communities. Trulieve also recently launched a sweet tooth, these gummies provide whelmed over what kind of products to
Non-profit beneficiaries in 2021 PRIDE Employee Resource Group great flavor in an easy-to-use, on-the-go choose. Collins offered the following
included: (ERG), with representation from each of form. advice on how to begin your cannabis
• 26Health their three Hubs and supported by an “Everybody has a muse and for many, journey:
• Equality FL Executive Sponsor and Co- it’s cannabis,” says Collins. “With premi- “Many first-time patients start with
• Metro Inclusive Health Chairpersons. The ERGs will plan grass- um, mind-expanding concentrates and tinctures because they’re easy to dose
• National Center for Transgender roots sessions to facilitate personal cartridges, Muse awakens your creativity, drop-by-drop to help you gauge your tol-
Equality growth and idea-sharing, providing a giving you permission to let go and give erance levels,” she says. “Capsules are
By partnering with local organizations safe space and promoting free-flowing in to inspiration. This product helps you also a great way to begin because they’re
like Metro Inclusive Health and sponsor- conversations that will positively shape break the barriers of expectation. We free similar to other medications and can be
ing Florida PRIDE events, Trulieve is ful- Trulieve. your mind so you can tap into the depths put in medicine trays with other pills.
filling its mission to create profound eco- of your creativity without reservation.” Edible gummies and chocolate are con-
nomic and social advancement opportu- New Product Introductions Another recently launched product, venient and tasty. Vapes or inhalables are
nities within the communities they serve Trulieve also recently announced sev- Muse, is available in three forms: fast-acting for those seeking immediate
by contributing to and developing part- eral new products. Trulieve’s newest • Vapes - Muse is your portal to cre- relief.”
nerships with local organizations. introduction of tasty edibles, Sweet Talk, ativity with a terpene-rich, full-spec- Collins says that it’s important you
“Trulieve encourages and celebrates launched in Florida earlier this year. trum, richly aromatic, flavorful, and understand the potency of the products
those who come from all walks of life," These craveable chocolates and gels are incredibly smooth experience from fresh you’re using and how your dosage will
said Gina Collins, Vice President of infused with premium quality cannabis. frozen flower, ensuring the relief is affect you. Start small and increase
Marketing at Trulieve. "We are proud of Sweet Talk gives the goods that are sure robust and healing in nature. dosage as needed based on recommenda-
our efforts to create a safe, welcoming, to leave a big smile on your face. • Concentrates - Extracted in its state- tion from your physician.
of-the-art lab with fresh frozen flower, “Many Trulieve dispensaries offer on-
Muse provides a full-spectrum concen- site consultations to help patients obtain
trate that is exceptionally flavorful and appropriate medical products and
typically contains higher levels of ter- dosages to ensure optimal cannabis
penes than other traditional concen- experiences,” she says.
trates.
• Live Diamonds by Muse – The most For more information, visit
recent innovation from Trulieve's state- www.trulieve.com.
of-the-art hydrocarbon extraction lab,

Trulieve CEO Kim Rivers Receives

Green Market Report Women's

Leadership Award

Trulieve Cannabis Corp. announced that its
Chief Executive Officer Kim Rivers has won Green
Market Report's Women's Leadership Award in the
C-Suite category.
In the last year, Rivers has been the driving force
behind several major business developments in
the cannabis industry, including Trulieve's leading
retail footprint in U.S. cannabis, industry leading
profitability, and transformational purchase of
Harvest Health and Recreation. Rivers set a new
industry standard with Trulieve's release of its
inaugural Environmental, Social, and Governance
(ESG) report, the first issued by an American multi-state cannabis operator.
The Women's Leadership Award honors women Kim Rivers
in the cannabis industry for their work in several
different categories including Activism/Politics, Social Equity, Cultivation, and
Media.
"It's an honor to be recognized amongst so many talented leaders who are
redefining this industry," said Rivers. "As the only female-led public multi-state
operator, Trulieve has a unique opportunity to increase female representation and
ownership within the sector. It's also important to use this platform to foster sig-
nificant economic and social advancement opportunities for local communities
across the country. I look forward to a future when female leadership is ubiqui-
tous in the C-Suite."

26 June 2022 cannabisnewsflorida.com Cannabis News Florida