Page 34 - SOUTH FLORIDA HOSPITAL NEWS DEC 2021

Cannabis News Florida cannabisnewsflorida.com December 2021 34

learn, read more or share. Another tactic
LinkedIn at @DureeCoPR.
action, encouraging the audience to
Instagram, Twitter, YouTube and
media posts usually incorporate a call-to-
Follow Durée & Company on Facebook,
sibility (CSR) efforts. Effective social
delics-specific site at psychedelicpr.com.
cle to share any corporate social respon-
ketingpr.com, or its new specialized psyche-
story or mission. This is also a great vehi-
specialized cannabis site at cannabismar-
days, and referring back to the company’s
go to dureeandcompany.com; or visit its
and news, incorporating hashtag holi-
more. To learn more, call (954) 723-9350;
by staying up to date on the latest trends
promotions, affiliate marketing and
It’s important to create the right content
ing, special events, branding, radio
share it and to the appropriate audience.
marketing, content development, advertis-
strategic about what they share, how they
relations, social media, marketing, digital
ates content for clients so that they are
international clients. Services include public
brands if done correctly. Our agency cre-
nonprofit arenas for local, national and
a vital platform to promote cannabis
Company serves the corporate, agency and
that is starting to change, social media is
Florida, and Aspen, Colorado. Durée &
advertising opportunities. While some of
The firm has offices in Fort Lauderdale,
are still excluded from many traditional
and special events firm founded in 1999.
and CBD industries have become, they
ning, full-service public relations, marketing
Despite how big the cannabis, hemp
Durée & Company, Inc. is an award-win-
2. Social Media

ference or trade show.
stream topic.
ise, or participation in a panel for a con-
cannabis continues to become a main-
about topics where they possess expert-
and a greater number of opportunities as
resulted in interviews, bylined articles
array of subjects from which to choose,
clients as thought leaders and this has
There are many podcasts covering an
in the news. We regularly present our
another great way to promote a brand.
laws being put into place or timely topics
take in bigger conversations, podcasts are
for industry experts who can speak about
For those who like to speak and par-
edge, and journalists are always looking
influential thought leader in the industry.
wealth of education or industry knowl-
spokesperson as a knowledgeable and
in the space. Many companies offer a
the opportunity to promote a company’s
and also position a company as a leader
results can bring great return, including
is a great vehicle to share these stories
and audience – for a company. The
apart from competitors. Media relations
opportunities to determine the right fit –
a story or a mission. It also sets them
carefully monitor and research these
of brands in the space. Every brand needs
ing up in February 2022, it’s beneficial to
tries. They are a key to sharing the stories
CannabisLAB’s annual conference com-
reporters and bloggers in these indus-
ences, including South Florida-based
tivate key relationships with journalists,
shows such as MJBizCon to local confer-
become mainstream, it’s important to cul-
audience. From nationally-focused trade
As CBD, hemp and cannabis have
there, and there is an event for every
cannabis brands to get their name out
1. Traditional Media
investment for a company.
have always been an important way for
great deal of engagement and return on
Industry events, expos and conferences
find these top three tips can provide a
3.Events and Speaking Opportunities
areas below and building from there. We
shape the perception of a brand.
recommend starting with the three key
and wellness, or food and travel, can help
services and overall brand. We always
Influencers in cannabis, lifestyle, health
creative ways to showcase their products,
encers who are appropriate for the brand.
working with clients on strategies and
ships with both micro- and macro-influ-
evolve, we’re always brainstorming and
encers. This involves building relation-
tions efforts. As the industry continues to
nies is working with social media influ-
that has been successful for many compa-
Continued from page 36
into Your Cannabis Brand’s Strategy
Public Relations and Marketing
Back Cover: Three Ways to Implement
TM