Page 4 - SOUTH FLORIDA HOSPITAL NEWS DEC 2021

MARKETING & PUBLIC RELATIONS... MARKETING & RELATIONS...
Maintaining Your
Website
Do you have a website? If so, it is important to
maintain your website by updating the content and
images on the site. Just building a website and hop-
ing that people will contact you does not always
work. It is critical to constantly educate your audi-
ence with tips, education, and reasons why they
should use your services or purchase your prod- BY DORRON
ucts on a regular basis.
BLUMBERG
HERE ARE SOME TIPS TO HELP YOU WITH
YOUR BUSINESS:
1. Keep your website up to date with the latest news, events,
and promotions
2. Update your social media accounts regularly
3. Create a blog post at least once per week
4. Upload new photos of products or services every couple of weeks
5. Respond to customer questions in a timely manner
6. Maintain contact information on your website for customers who
want more information about your products or services.
Dorron Designs specializes in website design, web management, graphic design,
and more. Dorron Designs can help update or craft the perfect site for your busi- why we thought it would be useful to put
ness or organization. Visit dorrondesigns.com for more information
or call/text Dorron Blumberg at (954) 609-7767.
Visit us on the web at
www.southfloridahospitalnews.com
www.southfloridahospitalnews.com
4 December 2021
Three Tips for Your Healthcare
Video Marketing Strategies
The healthcare indus- can possibly be. For example,
try can be pretty com- if you’re making a video cam-
petitive. This isn’t really paign that explains heart sur-
surprising considering gery then it would be best to
how profitable this do a brief run-through of what
industry can be if you happens before, during, and
can manage to maxi- after heart surgery.
mize your company’s
reach. This is easier said Be Engaging
than done, as marketing Lastly, you’ll want to make
can be rather tricky. sure that your videos are still
When it comes to mar- engaging. Now, there are a
keting, we can’t over- BY CHAD TINGLE multitude of ways you can do
state how important it this. Making use of informa-
is to create optimal tive graphics that help explain
video marketing campaigns. Video mar- the complicated topics that you’re talk-
keting is one of the most important and ing about will go a long way when it
effective ways to market a product or comes to upping the quality of your
service. videos. So much so that it wouldn’t be an
With that being said, we also can’t exaggeration to say that engaging graph-
ignore how difficult it is to create the ics can literally make or break your video
right video marketing strategy. This is marketing campaign. Aside from adding
graphics, you can also utilize influencers
together a list of three tips that should in your video marketing campaigns.
come in handy for your healthcare video Influencers allow you to build an instant
marketing strategies. If this is something connection with your audience.
that you’re interested in knowing more However, you have to make sure that you
about, read on for a couple of tips that get an influencer who resonates with
should help make creating video market- your target market.
ing strategies infinitely easier.
Conclusion
Make It Educational We hope this article proves to be use-
While marketing often allows for a lit- ful when it comes to helping you with
tle creative freedom, your video market- your healthcare video marketing cam-
ing strategies for the healthcare industry paign. While there will surely still be dif-
have to be more grounded. This is why ficulties when it comes to creating videos
it’s best to take an educational approach for the healthcare industry, this will give
when it comes to your videos. While this you a great place to start. Be sure to keep
may seem difficult, it can actually be all the information here in mind when
pretty simple. You don’t have to over- creating your videos to ensure that you
think this as one-minute explainer come out with the best possible end
videos on a variety of useful topics will product.
be effective and will help promote your If you’re looking for help with your
services while providing useful informa- healthcare videos, then you’ve come to
tion. the right place. Crown Street Films is a
full-service, bi-coastal production com-
Keep It Simple pany with locations in Miami and Los
Considering the information that Angeles. Crown Street Films produces
you’ll be dealing with, it’s crucial that exceptional content that can be dissemi-
you are able to keep it simple. This is nated across any medium.
easier said than done, as it can be quite
difficult to explain how things work in For more information, contact Chad
the healthcare industry. The best way to Tingle at (305) 794-7201 or
do this is to be as straightforward as you chad@crownstreetfilms.com.
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