Page 2 - January 2021 South Florida Hospital News
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Publisher’s Note
                                                 Publisher’s Note
                       Does your

                                                                                 The Year 2020
               public relations

                                                 “It was the best of times, it was the worst of times, it was the age of wisdom,
             strategy address                   it was the age of foolishness, it was the epoch of belief, it was the epoch of
                                                incredulity, it was the season of light, it was the season of darkness, it was the
                                                spring of hope, it was the winter of despair.”
               new healthcare                                   - Charles Dickens, A Tale of Two Cities

                                                 As I write this the last notes of 2020 fade and like all of us, our welcome
                        realities?             mat is out for 2021. While our winter will continue to be a tough one, I see
                                               a glimmer of light. Two vaccines have been approved and their distribution
                                               started, while a second stimulus package (such as it is) is on the horizon.
                                               But for all this good news, we still have a monumental mountain of crowded
                                               hospitals, many friends lost to the Coronavirus, burnt-out healthcare work-
             Ask the experts.                  ers and the ever-present Pandemic to remember and overcome.
                                                 It’s times like these I realize how lucky Carol and I are to get to do life together with Gabby and keep each other going.
                                               Like everyone else, we’ve rarely seen family or friends in the past 10 months, and with the exception of my ubiquitous
                                               SFHN&HR and Cannabis News Florida Zoom meetings, contact with our partners and clients is limited to the other end of
                                               the phone or computer monitor. But our thanks are still in order for all of your support in 2020. Because of our readers,
                                               advertisers, SFHN&HR and CNF staff, we haven’t missed one print issue, e-newsletter posting or networking meeting on our
                                               schedules.
                                                 But now on to 2021. How do we turn the page? We do it with small gestures of kindness and consideration, we do it by
                                               taking one day at a time, remaining masked and rolling up sleeves when our vaccination time comes. We look forward to the
                                               days when ICU bed shortages aren’t breaking news and our healthcare workers are no longer stretched to the point of break-
                                               ing and beyond. When we’ll all be able to find “strength in what’s been left behind.”
                                                 I’m certain there will be a time in the not too distant future, when I’ll regale you again with my Best Buy escapades and
               info@PiersonGrant.com           Carol’s miserly idiosyncrasies.  But for now, let’s all care enough to stay away from each other, wear our
                     954.776.1999 x224         masks, and if you can, give to our food banks, local charities, and neighbors who may need a little extra
                                               help.

                        Public Relations                                                                                Charles Felix
                 Branding | Social Media
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                                                     You can reach Charles Felix at  Charles@southfloridahospitalnews.com







                                                                                  Restoring Hoppe. Renewing Health.




                                                                                At the Nicklaus Children’s Cancer aand Blood Disorders Center, our comprehensive
                                                                                approach to care places the child aand family at the center of a highly coordinated
                                                                                and experienced team of specialissts, nurses, therapists and caregivers. We
                                                                                understand the unique physical, emotional and psychological needs of critically
                                                                                ill children and their families, and work tirelessly across the care continuum to
                                                                                optimize your child’s chances of a successful outcome. That’s why research is the
                                                                                backbone of our program, making us the region’s leading center for the diagnosis
                                                                                and treatment of cancer and bloodd disorders in children.





























                                                                                               nicklauschildreens.org/cancer






         2                         January 2021                                                           southfloridahospitalnews.com                                                                       South Florida Hospital News
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