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                                                                                       Marketing
        WAUNAKEE HIGH SCHOOL                                                          Management
        PROGRAM OF STUDY


        Marketing                                                                                       Professional
                                                                   Merchandising
                                                                                                           Sales

                                                                                      Pathways
        This Program of Study prepares learners for careers in planning,
        managing, and performing marketing activities to reach
        organizational objectives. These include areas such as brand
        management, professional sales, merchandising, marketing
        communications, and market research.

                                                                           Marketing              Marketing
                                                                         Communications           Research

        OVERVIEW

        Waunakee High School has created this Career Cluster Program of Study to serve as a guide for all learners, parents,
        counselors, and faculty members, partnered with other career planning materials, to help learners continue on a
        career path. Courses listed within the plan are strongly recommended but each plan should be individualized to meet
        each learner's educational and career goals.


        Essential Program Learning Experiences
        Coursework directly aligned to this specific Program of Study; does NOT include required core coursework that is applicable to all Programs.


          Pathway

          Marketing            BUSINESS & INFO TECHNOLOGY AND MARKETING:  Accounting, Advanced Accounting, Video Editing & Digital Design
          Communications       COMMUNICATION ARTS: Speech, Creative Writing, Advanced Composition

          Marketing            BUSINESS & INFO TECHNOLOGY AND MARKETING:  Accounting, Advanced Accounting, Management & Ethics
          Management           COMMUNICATION ARTS: Speech, Advanced Composition

          Marketing Research

          Merchandising        FAMILY & CONSUMER SCIENCES: Fashion & Fabrics, Interior & Housing Services

          Professional Sales   COMMUNICATION ARTS: Persuasion & Debate

          RECOMMENDED          ART EDUCATION:  Graphic Design, Photoshop  BUSINESS & INFO TECHNOLOGY AND MARKETING:  Marketing 1 & 2,
          COURSES FOR ENTIRE   Sports & Entertainment Marketing    COMMUNICATION ARTS: Any Writing Class (Advanced Composition, AP
          CLUSTER              Language & Composition, Creative Writing), Speech  MATH:  Intro to Statistics, AP Statistics    MUSIC EDUCATION:
                               Any Class   SOCIAL STUDIES: Economics/AP Economics, Issues in Psychology, AP Psychology, Intro to Sociology,
                               Social Problems, Modern Global Studies, Exploring Wisconsin  WORLD LANGUAGE: 2-3 years of any language
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