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Vitelli
Founded in 2016 by Mauro Simionato, Vitelli has aimed to represent the Italian youth culture through contemporary knitwear design, strongly focused on the collaboration with Veneto independent laboratories and sustainable production processes.
Drawing from the original 1980 Italian “Gioventù Cosmica” aesthetic, referencing music and style as a source for cultural innovation and social improvement, Vitelli takes part and commits to global counter-culture with a non-gender, posthippie storytelling from Milan-based “Spazio Vitelli” studio where collections are created and performative events take place each season.
Born “responsible”, it is since 2019 that Vitelli reached almost complete green-brand status, thanks to the special Doomboh fabric made with 100% upcycling process.