Page 25 - Foundations of Marketing

Preface |

YOUR COMMENTS AND SUGGESTIONS
ARE VALUED

As authors, our major focus has been on teaching and preparing learning materials for intro-
ductory marketing students. We have traveled extensively to work with students and to under-
stand the needs of professors of introductory marketing courses. We both teach introductory
marketing courses on a regular basis and test the materials included in this book, test bank, and
other ancillary materials to make sure they are effective in the classroom.
Through the years, professors and students have sent us many helpful suggestions for
improving the text and ancillary components. We invite your comments, questions, and criti-
cisms. We want to do our best to provide materials that enhance the teaching and learning
of marketing concepts and strategies. Your suggestions will be sincerely appreciated. Please
write us, or e-mail us at w-pride@tamu.edu or OCFerrell@mgt.unm.edu , or call
979-845-5857 (Bill Pride) or 505-277-3468 (O. C. Ferrell).

ACKNOWLEDGMENTS

Like most textbooks, this one reflects the ideas of many academicians and practitioners who
have contributed to the development of the marketing discipline. We appreciate the opportu-
nity to present their ideas in this book.
A number of individuals have made helpful comments and recommendations in their
reviews of this or earlier editions. We appreciate the generous help of these reviewers:

Zafar U. Ahmed Siva Balasubramanian
Minot State University Southern Illinois University
Thomas Ainscough Joseph Ballenger
University of Massachusetts–Dartmouth Stephen F. Austin State University
Sana Akili Guy Banville
Iowa State University Creighton University
Katrece Albert Frank Barber
Southern University Cuyahoga Community College
Joe F. Alexander Joseph Barr
University of Northern Colorado Framingham State College
Mark I. Alpert Thomas E. Barry
University of Texas at Austin Southern Methodist University
David M. Ambrose Charles A. Bearchell
University of Nebraska California State University–Northridge
David Andrus Richard C. Becherer
Kansas State University University of Tennessee–Chattanooga
Linda K. Anglin Walter H. Beck , Sr.
Minnesota State University Reinhardt College
George Avellano Russell Belk
Central State University University of Utah
Emin Babakus John Bennett
University of Memphis University of Missouri–Columbia
Julie Baker W. R. Berdine
Texas Christian University California State Polytechnic Institute

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