Page 432 - Foundations of Marketing

Retailing, Direct Marketing, and Wholesaling | Chapter 14 399

Table 14.1 General-Merchandise Retailers

Type of Retailer Description Examples
Department store Large organization offering a wide product mix and Macy’s, Sears, JCPenney
organized into separate departments
Discount store Self-service, general-merchandise store offering brand- Walmart, Target, Kmart
name and private-brand products at low prices
Convenience store Small, self-service store offering narrow product 7 -Eleven
assortment in convenient locations
Supermarket Self-service store offering complete line of food products Kroger, Safeway, Publix
and some nonfood products

Superstore Giant outlet offering all food and nonfood products found Walmart Supercenters, SuperTarget
in supermarkets, as well as most routinely purchased
products
Hypermarket Combination supermarket and discount store, larger Carrefour
than a superstore

Warehouse club Large-scale, members-only establishments combining Sam’s Club, Costco
cash-and-carry wholesaling with discount retailing

Warehouse showroom Facility in a large, low-cost building with large IKEA
on-premises inventories and minimal service

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electronics, home accessories, and sports equipment. Some department stores offer services,
such as automobile insurance, hair care, income tax preparation, and travel and optical ser-
vices. In some cases, space for these specialized services is leased to other businesses, with
proprietors managing their own operations and paying rent to the store. Most department

© iStockphoto.com /NoDerog Department Stores

Department stores like
Nordstrom’s offer a wide variety
of product lines.

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