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Foundations of Marketing,   Sixth Edition        © 2015, 2013   Cengage Learning
                          William M.    Pride,    O. C.   Ferrell    WCN: 02-200-203
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                                                                ISBN-13: 978-1-285-42977-9
                            Deanna   Ettinger
                                                                ISBN-10: 1-285-42977-X
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