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Integrated Assessment Puts
                        Integrated Assessment Puts


                        Practical Knowledge to the Test
                        Practical Knowledge to the Test








                    Xtra! Quiz Prep pro-
                    vides online chapter                                       price of the goods it sells in the U.S. market competitive?
                                            C HAPTER 2 A SSESSMENT            24. Explain how it is possible for the United States to have a deficit in
                                                                               its current account year after year.
                    review, immediate                 thomsonedu.com/school/bpmxtra
                                                   CHAPTER CONCEPTS
                    feedback for stu-              •  The U.S. population has been growing largely because of immigration  MAKE CONNECTIONS
                                                                              25. Math The current accounts of the imaginary nation of Utopia for the
                                                    and because Americans are living longer. It is also becoming more  past three years are given below in millions of dollars.
                    dents, and a report             diverse. The trend has been for people and businesses to locate in  Year 1  Year 2  Year 3
                                                    the southern part of the country.
                                                                               Exports of goods  $100  $120  $125
                                                   •  Changes in American society and its values affect how businesses
                    on results to teachers.         function. Changes can be seen in the growing number of women   Imports of goods  $175  $195  $205
                                                                                            $150
                                                                               Exports of services
                                                                                         $100
                                                                                       $80
                                                    in the workforce, the changing nature of the family, and rising
                                                    job insecurity, stress, and violence. Poverty and discrimination   Imports of services  $40  $60  $80 $40
                                                                               Other income from abroad
                                                                                       $30
                                                                                          $25
                                                    persist. Businesses are becoming more environmentally   Other payments abroad  $50  $70  $70
                                                    conscious.
                                                   •  Businesses are responding to employee needs by redesigning jobs,   Given the above information, answer the following questions:
                                                    improving workplace health and safety, and providing flexible   Does Utopia have a deficit or surplus in its current account in
                                                    scheduling and family-friendly benefits.  Year 1, Year 2, and Year 3? Calculate the balance on merchandise
                                                   •  Ethical conduct in business requires doing more than the law pre-  trade for Year 1, Year 2, and Year 3. If you were the president of
                                                                               an American company, would you set up a business in Utopia?
                                                    scribes. Businesses establish codes of ethics to identify right and  Why or why not? Suggest ways by which Utopia can reduce its
                                                    wrong behavior for employees.  deficit or surplus.
                                                   •  The goal of business extends beyond merely making profits to being  26. Technology An Australian sheep farmer who sells much of his wool  Make Connections
                                                    socially responsible to various stakeholders.  in the United States has seen the exchange rate for the Australian
                                                                               dollar (AUD) change from U.S. $1 = AUD $1.20 to U.S. $1 = AUD
                                                   REVIEW TERMS AND CONCEPTS   $1.45 over the past six months. Use spreadsheet software to answer  cross-curricular as-
                                                                               the following questions, assuming the farmer sells 1,000 AUDs
                                                                               worth of wool:
                    Chapter Concepts               Write the letter of the term that matches each definition. Some terms will  a. Will this change in currency rates help or hurt his sales in the  sessment activities
                                                   not be used.
                                                                                United States?
                                                    1. High-birth-rate period between 1945 and 1965  b. What may be some of the reasons for the change in the currency
                                                                                rates?
                    provides a brief                2. Low-birth-rate period that followed the boomer period  c. Do American consumers gain or suffer with the change in the  connect business
                                                    3. Group that includes most people 16 or over who are available for
                                                                                currency rates?
                                                     work, whether employed or unemployed
                                            a. baby boom  4. Percentage of the labor force that is either employed or actively
                    review of the           b. baby bust  seeking employment  CASE IN POINT                  principles to math,
                                             c. business ethics
                                            d. code of ethics  5. Invisible barrier to job advancement  CASE 2-1: Corporate Generosity or Tax Deduction?
                                             e. comparable worth
                    key topics from         g. Generation X  6. Inability of workers to move up from low-level jobs  Greengrocers, a major food company in the United States, stores pack-  103  communication,
                                                    7. Paying workers equally for jobs with similar but not identical job
                                             f. ethics
                                                                              aged foods such as vegetables, fruits, cereal, and meats in its warehouses.
                                                     requirements
                                                                              Therefore, an expiration date is stamped on each container, after which
                                            h. glass ceiling  8. To work from home or on the road, staying in contact with employer  The quality of the food in the cans, bottles, and boxes declines over time.
                    every lesson in          i. labor force  electronically   the product cannot be sold, even though the food is not spoiled and is  writing, reading,
                                             j. labor participation
                                                                              still edible. Were it not for strict rules laid down by the government, the
                                                    9. Duty of a business to contribute to the well-being of society
                                             rate   10. Standards of moral conduct that individuals and groups set   expiration date could easily be pushed to the future and the food would
                    the chapter.            k. Net Generation  for themselves, defining what behavior they value as right or  still be fit for human consumption.  technology, re-
                                                                               Packages with expired dates are returned to Greengrocers, where they
                                             l. recycling
                                            m. social responsibility  wrong   are destroyed. Recently an opportunity appeared for Greengrocers to use
                                            n. stakeholders  11. Collection of principles and rules that define right and wrong conduct  the expired food packages. A hurricane had devastated parts of Mexico,
                                            o. sticky floor syndrome  for an organization  leaving people homeless and without food. Greengrocers decided to  search, and other
                                                                              make a generous donation of free packaged food to the destitute Mexi-
                                            p. telecommute  12. Individuals or groups affected by a firm’s actions, such as owners,
                                                     customers, suppliers, employees, creditors, government, and the  cans, and this was announced with great fanfare. The U.S. military trans-
                                                     public                   ported the food on one of its relief flights. The donation was reported in  academic subjects.
                                                                              the national media, and Greengrocers received favorable publicity as a
                                                                              socially responsible firm stepping in to lessen human misery in the high-
                                                                              est tradition of American generosity.
                                           46
                                                                                                             Case in Point presents
                          Review Terms and Concepts
                          assesses knowledge of                                                              in-depth scenarios
                                                                                                             related to the chap-
                          basic chapter content                                                              ter content and
                          and vocabulary.
                                                                                                             then asks students
                                                                                                             to analyze the
                                                                                                             cases using critical-
                                                                                                             thinking skills.
                                                                     My Business, Inc. is an
                          project:   MY BUSINESS , INC.              ongoing project in which
                                                                     students apply the con-
                           FIRST DECISIONS                           cepts they've learned
                           Throughout this course, you will participate in a continuing project in which
                           you will plan your own business—a juice bar. This project will require you
                           to gather and analyze information and make decisions about your new busi-  while running a juice
                           ness. The section called “Project: My Business, Inc.” at the end of each chap-
                           ter will guide you through the next step in business planning, as you apply
                           what you learned in the chapter to a realistic new business venture. Develop
                           written answers to each of the Data Collection and Analysis activities identi-  bar. In every chapter, stu-
                           fied by your teacher, using a computer if possible. After you have completed
                           each chapter’s activities, save your work in the notebook you have prepared.
                            Juice bars are a part of two industries—fast food and health foods.  dents build on previous
                           Although juice bars are popular today, you will want your business to be
                           successful in the future. It is not practical to start a business that may not
                           be needed in a few years. In this project, you will study information to  knowledge as they build
                           help you determine the future of your business and make the first specific
                           decisions about it.
                           DATA COLLECTION                           their business.
                            1. Gather information about the size and growth of the health and
                             fitness market as well as the fast-food industry from newspapers,
                             magazines, and other publications.
                            2. In your city or neighborhood, identify the types of businesses that
                             exist in the areas of fast food and health foods. (Try to include the
                             very small businesses that operate as part of a larger business such
                             as a supermarket or health club.) List the name of each business, a
                             brief description of the business, the type of products offered, and
                             the business location.
                            3. Find information that identifies the failure rate of new fast-food
                             businesses and health and fitness businesses.
                            4. Using the Internet and the library or by visiting businesses in your
                             area, identify the common types of products offered by juice bar
                             businesses.
                           ANALYSIS
                            1.  What factors have led to the growth of juice bars? Is there any evi-
                             dence that this type of business may not be as successful in the future?
                            2.  What are the advantages and disadvantages of starting a small
                             juice bar business in your community?
                            3.  Create a name for your business. A good business name is short  CHECKPOINT  Checkpoints throughout
                             and easy to remember. It should relate to the type of business be-
                             ing operated, should be appealing to prospective customers, and
                             should be different from other similar businesses. You may want  Why must companies be concerned about both effectiveness  the chapter provide op-
                             to create an interesting design for your business name that could
                             be used on signs and in promotion.    and efficiency?
                            4. Develop an initial business concept—a one- to two-paragraph            portunities for informal
                             statement that describes the business and a possible location, the
                             most likely customers, and the primary products and services that
                             could be offered.
                                                     27                                               evaluation of learning.
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