Page 709 - Business Principles and Management
P. 709

Glossary







                  A                                 assets Things owned, such as cash and  basic product The physical product in
                                                    buildings.                        its simplest form.
                  accountability The obligation to accept  assurance SERVQUAL dimension; the  beneficiaries Persons who receive a life
                  responsibility for the outcomes of  knowledge and courtesy of employees  insurance payment on the death of an
                  assigned tasks.
                                                    and their ability to convey trust and  insured person.
                  accounting equation Assets = Liabilities  confidence.               board of directors (directors or board)
                  + Capital
                                                    authority The right to make decisions  Ruling body of a corporation.
                  accounts payable record A record show-  about work assignments and to require  bond A long-term written promise to
                  ing money owed and payments made by  other employees to perform assigned  pay a definite sum of money at a
                  the business.                     tasks.                            specified time.
                  accounts receivable record A record  autocratic leader One who gives direct,  bonding The process which provides
                  showing what each customer owes   clear, and precise orders with detailed  payment of damages to people who
                  and pays.                         instructions as to what, when, and how  have losses resulting from the negli-
                  achievement need In McClelland’s theory,  work is to be done.       gence or dishonesty of an employee
                  the need to take personal responsibility  automatic teller machine (ATM) A  or from the failure of the business to
                  for work, set personal goals, and have  computer that enables bank customers  complete a contract.
                  immediate feedback on work.       to deposit, withdraw, or transfer funds  bonus Money paid at the end of a spe-
                  actuaries Persons who calculate   by using a bank-provided plastic card.  cific period of time for performance
                  insurance rates.                  avoidance strategy A strategy for  that exceeds the expected standard.
                  administered channel A channel in which  resolving conflict that takes a neutral  book value The value of a share of
                  one organization takes a leadership posi-  position or agrees with another person’s  stock that is found by dividing the net
                  tion to benefit all channel members.  position even though it differs from  worth (assets minus liabilities) of the
                  advertising All forms of paid promotion  your personal belief.      corporation by the total number of
                  that deliver a message to many people                               shares outstanding.
                  at the same time.                                                   brainstorming A group discussion
                  advertising budget A plan of the amount B                           technique that is used to generate as
                  of money a firm should spend for adver-  baby boom The high birth rate period  many ideas as possible for solving a
                  tising based on estimated sales.  from 1945 to 1965.                problem.
                  advertising media The methods of deliv-  baby bust The low birth rate period   brand A name, symbol, word, or design
                  ering the promotional message to the  following the baby boom period.  that identifies a product, service, or
                  intended audience.                balance of payments Accounting state-  company.
                  affiliation need In McClelland’s theory,  ment in which all international transac-  bricks-and-click businesses Businesses
                  motivation related to relationships with  tions are recorded; consists of current  that use the Internet to support their
                  others and fitting in with a group.  account and capital account.   bricks-and-mortar businesses.
                  affinity credit cards Cards associated with  balance sheet (statement of financial  bricks-and-mortar businesses Businesses
                  specific organizations and offered to  position) A financial statement that   that complete most of their business
                  people affiliated with those organizations.  lists the assets, liabilities, and capital   activities at a physical location rather
                  aging the accounts Analyzing customers’  of a business.             than through the Internet.
                  account balances within categories based  bank A financial institution that accepts  browser A program that permits you to
                  upon the number of days each customer’s  demand deposits, makes consumer and  navigate and view Web pages.
                  balance has remained unpaid.      commercial loans, and buys and sells  budget A financial plan usually extend-
                  application software Software which  currency and government securities.  ing for one year.
                  consists of instructions for performing  bankruptcy A legal process that allows  building codes Codes that regulate
                  various types of tasks.           selling assets to pay off debts.  physical features of structures.
                  applied research Research that studies   banner ad A Web advertising unit, like  business An organization that produces
                  existing product problems or possible  a placement ad in a newspaper.  or distributes a good or service for
                  design improvements for current   bar codes Product identification labels  profit.
                  products.                         containing a unique set of vertical bars  business buying process A set of formal
                  assessed valuation The value of prop-  that can be read using computer  procedures followed by a business when
                  erty determined by tax officials.  scanning equipment.              it decides to purchase a product.


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