Page 8 - Business Principles and Management

CHAPTER 15 CHAPTER 17
Business Financial Records 387 Financial Services 446

15.1 Types of Financial Records 388 17.1 Financial Institutions 447
15.2 Budgets and Budgeting 395 17.2 Common Financial Services 454
15.3 Financial Reports 401 17.3 Investing and Investments 461
15.4 Analyzing Financial Data 409 Chapter 17 Assessment 467
Chapter 15 Assessment 414 Case in Point 470
Case in Point 417 Project: My Business, Inc. 472
Project: My Business, Inc. 419
CHAPTER 18

CHAPTER 16 Credit and Insurance 473
Financing a Business 420 18.1 Credit Principles and Practices 474
18.2 Managing Credit 481
16.1 Types of Business Capital 421
16.2 Raising Capital Through Stock Sales 18.3 Insurance Principles 489
426 18.4 Types of Business Insurance 495
16.3 Short- and Long-Term Debt Chapter 18 Assessment 501
Financing 432 Case in Point 504
Chapter 16 Assessment 440 Project: My Business, Inc. 506
Case in Point 443
Project: My Business, Inc. 445

Unit 6 Production and Marketing Management 510

Features in Unit 6 CHAPTER 19
Business Note 522, 545, 566, 586 Product Planning and Production
Career Cluster 583 Management 511
Ethics Tip 544, 568, 587
Career Tip 590 19.1 Developing New Products 512
Success Tip 522 19.2 Planning a Manufacturing
Technology Tip 519, 549, 573 Business 519
Facts & Figures 514, 520, 527, 539, 550, 19.3 Service Businesses 526
564, 573, 591, 598 Chapter 19 Assessment 531
Focus On… 523, 552, 570, 604 Case in Point 534
Net Bookmark 517, 540, 562, 595 Project: My Business, Inc. 536
Winning Edge Event Prep 613
CHAPTER 20
Nature and Scope of Marketing 537

20.1 Nature of Marketing 538
20.2 Elements of Marketing 542
20.3 Marketing Plan 547
Chapter 20 Assessment 553
Case in Point 556
Project: My Business, Inc. 558

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