Page 342 - Using MIS
P. 342
ethics Guide
SoCial MarketinG? or lyinG?
No one expects you to publish your ugliest As long as all of this occurs on a Facebook or Google+
picture on your Facebook page, but how far should you go account that you use for personal relationships, well, what
to create a positive impression? If your hips and legs are not goes around comes around. But in the following questions,
your best features, is it unethical to stand behind your sexy consider the ethics of questionable social networking post-
car in your photo? If you’ve been to one event with someone ings in the business arena.
very popular in your crowd, is it
unethical to publish photos that
imply you meet as an everyday
occurrence? Surely there is no
obligation to publish pictures
of yourself at boring events with
unpopular people just to bal-
ance the scale for those photos in
which you appear unrealistically
attractive and overly popular.
Source: Jörn Buchheim/Fotolia
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